On the 24th November, top agency representatives gathered at the IPA for an  ABC hosted breakfast briefing. The theme of the lively event was "How to make the most of your app budget & learn about the industry agreed metrics available now to measure app activity”

After coffee and breakfast, Richard Foan opened the event and introduced the three industry speakers to the buyers.

• Vanessa Clifford, Head of Press, MindShare
• James Bromley, Managing Director, MailOnline
• Nic Cumisky, Senior Industry Manager, Google

The event ended with a Q&A session with many industry issues being directed to the panel. 

You may view the presentaions and pictures from the event below.

If you would like to be informed of future ABC events please contact info@abc.org.uk

Presentations:
Richard Foan, ABC - view PowerPoint show (2mb)
Vanessa Clifford, MindShare - view PowerPoint show (2mb)
James Bromley, MailOnline - view Prezi presentation (online)
Nic Cumisky, Google - coming soon

Photo's
(Taken by Alden Arnold, Senior Account Manager, ABC)

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