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Latest News 1

Latest News

Small Luxury Hotels

Small Luxury Hotels


Today SLH.com has completed an ABC audit, to independently verify its website traffic figures to industry agreed standards, as set by JICWEBS*. They are also the first Hotel Portal to be ABC audited and achieve the ABC Stamp of Trust.

ABC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.

The ABC certificate issued for SLH.com confirms:

  • Audit period:                                  July 2011
  • Monthly Unique Browsers:             200,671
  • Daily Average Unique Browsers:    7,988

Paul Kerr, CEO for Small Luxury Hotels of the World comments: “To be the only hotel website that is independently audited is an important step in our company history. Our aim is to provide as much transparency as possible and meet agreed industry standards. The ABC audit and Stamp of Trust mean that we now have a new, recognised and credible measurement tool which will add further customer confidence in our website. We hope this achievement will have a significant impact on the future growth of our brand.”     

Richard Foan, Group Executive Director, Communication & Innovation at ABC comments: “SLH.com is clearly delivering professionalism. Independent ABC certification of compliance with the highest industry standards shows their commitment to best practice”.


About Small Luxury Hotels of the World: The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world’s finest small independent hotels.  Comprising over 520 hotels in more than 70 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional.  From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers only the very best.  Reservations can be made at any Small Luxury Hotels of the World property online at www.slh.com, via the free SLH iPhone app or by contacting your favourite travel agent. You can also call a Small Luxury Hotels of the World reservations office; to view a listing by country please click here: http://www.slh.com/contact-us/.

About ABC  

ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.

The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.

ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.

*JICWEBS www.jicwebs.org is the Joint Industry Committee for Web Standards.  This industry-owned organisation meets 4 times a year to provide credibility, comparability and transparency for digital measurement.  ABC audits digital media to these industry-agreed standards and accredits other digital service providers across the industry.  Representatives on JICWEBS encompass all areas of the industry including advertisers, agencies and media owners from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA.  

Download a PDF version of this press release