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  3.   Our members
  4.   Associate scheme

Associate scheme

Our Associate scheme encourages suppliers to the digital industry to give visible support to the industry-agreed standards.  We accredit their products through a formal process of technical review and testing to ensure they are capable of compliance with the industry-agreed standards set by JICWEBS

Associates help their clients achieve reporting which is auditable to industry standards.  For example, if an ad server provider achieves accreditation, their clients will benefit from the capability this brings.

Associates can also participate in the Internet Technical Group (ITG) meetings which bring our associates and members together to develop industry-agreed rules, introduce audit processes and discuss new challenges facing our industry. 

We offer marketing support through our newsletters and attendance at industry events where we promote those organizations involved in the scheme.

Our Associate scheme is open to other types of digital industry supplier as well. Contact us at info@abc.org.uk to discuss how you could benefit from our expertise.

Current Associates:

 Website Traffic Analytics or Counting Solution Providers

Company Product Rating* Last audit
24/7 Real Media OAS Web Analytics
(NB Requires custom implementation)
1 star  -
Adobe (Omniture BU) Omniture SiteCatalyst HBX 2 star Sept 11
Adobe (Omniture BU) SiteCatalyst V10 or later 2 star Dec 11
AT Internet AT Internet Analyzer NX 2 star Mar 11
Celebrus Technologies e--intelligence suite v6 or later, using insert v7 or later 2 star Dec 10
Cognesia Ltd Cognesia 2 star Dec 11
comScore comScore Digital Analytix 2 star
Dec 11
comScore comScore Direct  -  -
Coremetrics Coremetrics Online Analytics 1 star  -
Effective Measure Digital Helix 1 star  -
Gemius SA gemiusTraffic 2 star Sep 09
iJento iJento Datamart 2 star Oct 10
ISSEL MarketWave HitList 2 star Jun 10
Maxsi Ltd eVisit Analyst 2 star Jun 10
Moore-Wilson New Media WebTraffIQ 2 star Oct 10
Nielsen's Online Division SiteCensus 2 star Apr 11
Red Eye Red Eye  -  -
SageMetrics SageAnalyst Tools 2 star May 09
SiteImprove SiteAnalyze  -  -
Sophus Ltd Sophus 3 1 star  -
WebTrends 7, 8 and 9 On Demand 2 star Dec 11
WebTrends 7, 8 and 9 with SDC 2 star Dec 11

 

Hosting or Internet Solutions Providers

Company Product Rating* Last audit
NavLink GmbH France Navlink Web Analytics Service 2 star Apr 09

 

Ad Serving Provider

Company Product Rating* Last audit
Emediate EmediateAd - -

 

Online Publishing Platform Provider

Company Product Rating* Last audit
Pixel Mags Pixel Mags - -

 

IPTV Analytics Providers

Company Product Rating* Last audit
Ooyala Ooyala Online Analytics Platform - -
Visible Measures VisibleTrends - -

 

RSS Service & Analytics Providers

Company Product Rating* Last audit
MediaFed n/a 2 star Jan 07



Google Analytics Consultants

Company Product Rating* Last audit
Guava Google Analytics




Out-of-Home Advertising Provider

Company Product Rating* Last audit
Bluepod Media Ltd Bluepod Download 2 star Jun 09

 

Research Provider

Company Product Rating* Last audit
Econsultancy Research Provider - -
Nielsen's Online Division Online Surveys  -  -
Survey Interactive Online Surveys 2 star May 09

 

Advertising Exchange Platform

Company Product Rating* Last audit
Right Media Right Media Exchange -  -

 

Other

Company Product Rating* Last audit
ADazzle ADazzle 2 star
-
Deloitte ValidAd  -  -

 

Content Verification Tools

Company Product Rating* Last audit
Adsafe Media Ltd Brand Safety Firewall - -
ArtsAndTVCompany, Inc Project Sunblock -  -
ContextWeb ContextWeb  -  -
DoubleVerify DoubleVerify Network Suite / DoubleVerify Agency Suite - -
Emediate SiteScreen  -  -
comScore
AdXpose  -  -
Peer39 Peer39 Channels/Attributes  -  -
Vibrant Media Vibrant SafeServe  -  -

 

* Explanation of our Associate ratings:

  • 1 star - Has successfully completed an ABC evaluation and can deliver auditable data to industry agreed standards.
  • 2 star - Has successfully delivered auditable data for a client who has completed an ABC audit and published an ABC audit certificate.

ABC makes a clear difference in the marketplace. It is very important to Webtrends to be accredited by ABC as a top level 2-star analytics solution. It gives our customers reassurance to know that our analytics meet industry standards.

Nick Sharp, Vice President and General Manager EMEA & Australasia, Webtrends

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