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  1. Home
  2.   About us
  3.   Who we are

Who we are

ABC (Audit Bureau of Circulations), the industry body for media measurement.

We inspire market confidence by delivering a valued stamp of trust across the media world. Our data is used by a wide range of decision makers:

  • Media owners
  • Media agencies
  • Advertisers
  • Rights owners
  • Investors
  • Management

Governed by the industry, for the industry

Our Board includes representatives from advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards for industry data and processes and to agree the strategy for ABC as an organisation. As advertising platforms develop, our Reporting Standards and audit services continually evolve to ensure they reflect changing industry needs.

As we are a membership body, any surplus funds generated are invested back into the business, enabling us to innovate and deliver new, improved services for our members.

Our Board is nominated by the following industry associations and bodies:

PPA


ABC uses its expertise to deliver reassurance to our industry across print, digital and other channels. To our members ABC is crucial in providing confidence and trust when placing advertising.

Lynne Robinson, Research Director, IPA

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