Reporting Standards

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The Reporting Standards are the industry-agreed rules by which ABC/ABCe data is prepared. 

Latest ABC/ABCe Reporting Standards and changes
Sector Latest Version In Use Changes
ABC Bulk Distribution Version 1 2010, issued January 2010 Click Here
Business Magazines (periods ending 2009) Version 3 2009, issued October 2009 Click Here
Business Magazines (periods ending 2010 onwards) Version 3 2010, issued January 2010 Click Here
Business Magazines Demographics (periods ending 2009 only) Version 2 2009, issued March 2009 Click Here
Consumer Exhibitions Version 1 2010, issued January 2010 Click Here
Consumer Magazines Version 1 2010, issued January 2010 Click Here
International Publications Version 1 2010, issued January 2010 Click Here
National Newspapers Version 1 2010, issued January 2010 Click Here
Regional Publications Version 1 2010, issued January 2010 Click Here
Trade Exhibitions (shows ending on or before 31 Aug 2009) Version 1 2009, issued January 2009 Click Here
Trade Exhibitions (shows ending on or after 1 Sept 2009) Version 1 2010, issued January 2010 Click Here
Website Traffic Version 1 2010, issued February 2010 Click Here
Email Traffic Version 1 2010, issued February 2010 Click Here

 

Changes to the ABC Reporting Standards are approved by the ABC Reporting Standards Group for the sector concerned, with final oversight by the ABC Board.

Website and Email Traffic Reporting Standards as agreed by JICWEBS are the industry agreed rules to which ABCe data is prepared

ABC recommends that members ensure the appropriate staff such as those involved with the preparation and reporting of data as well as those using it for sales and marketing are fully conversant with the Reporting Standards for their sector. Incorrect application of the standards or requirements, or omitting to apply them at all, can have serious consequences on the figures you will be entitled to claim on your ABC/ABCe Certificate. If in doubt please contact ABC who will be happy to advise you.

For guidance on preparing ABC Geographical Analyses click here.

Archive Reporting Standards

Superseded versions of ABC/ABCe Reporting Standards are available for reference.

Click here to view archived Reporting Standards