ABCe Certificates
All ABCe data is shown on an ABCe certificate. The certificates show total qualifying worldwide traffic, a list of the principal domains included in the audit, daily Unique User/Browser figures as well as any other metrics the owner has chosen to have audited.
Unlike ABC certificates, media owners can choose whether or not to have their ABCe certificate made public. All public ABCe certificates can be viewed on the data area of this website.
ABCe Kitemark
Only sites that have published an ABCe Certificate are allowed to display a kitemark. It is an industry recognized stamp of trust. The kitemark also includes the date of the last certification period so you can see at a glance how recently the site was certified.
Group Product Reports
An ABC Group Product Report allows media owners to report various audited products in one place. This demonstrates a media owner’s portfolio across all platforms including online, print or face to face.
For more information about how a Group Product Report can help demonstrate your multi-platform reach please contact us or download an application form.
Multi-Platform Reports
The majority of national newspapers report their monthly online and print figures together in the ABC Multi-platform Report. This is used by owners, buyers (and journalists) to provide a round up of media performance in this sector.
Raising industry standards
ABCe works with a variety of other industry groups to promote transparency of online data and to raise standards across the digital industry.
NORAS (National Online Recruitment Audience Survey)
NORAS is the UK's leading source of independent information on the audiences of online recruitment sites.
NORAS is provided by Enhance Media in partnership with ABCe and delivers objective, independent information about the audiences of online recruitment job sites.
For more information on Online Recruitment Surveys please visit NORAS or email info@abce.org.uk
IASH (Internet Advertising Sales House)
IASH was set up to promote best practice amongst internet advertising sales houses through the adoption of an effective code of conduct.
ABCe provides a rigorous audit to help ensure that all IASH members meet and continue to adhere to key elements of this code.
For more information please visit www.iash.org.uk or info@abce.org.uk
Emerging platforms
With the converging media landscape, ABCe is also involved in the development of standards and measurement of multi-media channels such as mobile and IPTV.
BMWG (Broadband Measurement Working Group)
The BMWG exists to progress the development and delivery of an industry-agreed standard for the measurement and reporting of IPTV. The current BMWG constituents are: ABCe, BBC, BSkyB, Channel 4, IPA (Institute of Practitioners in Advertising), ITV and Virgin Media with BARB (Broadcasters’ Audience Research Board) as observers.
View the BMWG's Stage 1 (Simulcast) methodology as endorsed by JICWEBS.
Bluetooth audits
ABCe can now audit bluetooth campaigns with metrics including Unique Bluetooth devices, Bluetooth Downloads, Exposed Bluetooth Devices. View an example Bluetooth certificate.