Membership of ABCe is open to advertisers, media buyers and media owners. Other parties can access the data by becoming an information subscriber. Digital industry suppliers can also sign up to become an ABCe Associate.
Media owners
ABCe subscription is open to any company that wishes to secure, or demonstrate, confidence in their traffic and activity figures.
Subscription is confidential until you choose otherwise.
The benefits of membership include:
- Listing on the ABC website (if desired).
- Access to all current and historical publicly certified ABCe data on the website, as well as access to the subscriber only area of the website for updates, special offers etc.
- Access to the IAB/ABCe Robots and Spiders list.
- Use of the ABCe Certified kite mark (once an audit is successfully completed and results are published - if desired).
- ABCe provides guidance notes explaining the industry agreed metrics, rules and certification process in detail and offers support services for all its clients including advice, audit support and tailored media buyer and owner training courses (with discounted places for subscribers) and events.
- A wide range of marketing resources are available to subscribers to help promote their subscription to staff and clients. We produce a bi-monthly ABCe email newsletter to keep you updated with what's going on.
- Invite to Internet Technical Group (ITG) meetings - the ABCe managed industry group that develops and discusses metrics, rules and makes recommendations to JICWEBS.
Media agencies
The benefits of membership for agencies and advertisers include:
- ABC/e independently verifies a media owner’s circulation, attendance or online data to ensure advertisers and buyers can have complete confidence in their claims.
- This provides justification that advertising budgets are being spent effectively.
- In addition both an ABC and ABCe certificates are full of valuable information providing accurate and comparable data for use in buying decisions.
- All members have access to historic and trend data and also you can sign up to receive all the reports we produce as soon as they come out e.g. the monthly newspaper, Multi-platform (print and online figures for newspapers) ABC bulk newspaper, consumer magazine, regional publication, Irish media reports.
- Being a member also entitles you to enroll on our agency training courses. You’ll be invited to free ABCe industry events.
Agencies who are members of IPA and IAPI are provided with free ABC membership as part of these trade body group schemes. All you need to do is register with us and we’ll do the rest.
Non-IPA or IAPI agencies are charged a membership fee which is based on billings. This ensures smaller agencies are not prohibited by cost from joining ABC.
Advertiser membership rates are fixed. Full details of membership fees.
Buy data online
If you are not a member but would like access to our data you can buy data online.
ABCe Associate Subscribers
The ABCe Associate Subscriber Scheme encourages suppliers to the digital industry to visibly support industry agreed standards. ABCe delivers accreditation to these service providers to ensure their products are capable of compliance with the industry agreed standards set by JICWEBS.
The Associate Subscriber Scheme promotes and encourages discussions between the subscriber and ABCe’s technical staff so that everyone is working towards the same goals. We offer marketing support, eBriefings and seminars to promote those organizations involved in the scheme.
More information on ABCe Associate Subscribers
Apply for ABCe Associate Subscriber membership