ABC Website

This half day course is designed for online sales and marketing professionals.
who are either new to online sales and marketing or have been working with this medium for some time. It will give executives the opportunity to build a stronger sales proposition enabling you to differentiate your products from competitors and build sales.

Having completed the course, you will have greatly increased your knowledge of how a site’s traffic is collated and measured. You will understand what industry metrics mean and the process ABCe uses to audit these figures to industry standards. Also included is a section on the general principles of online versus offline media and how to build an effective sales case using the ABCe certificate.

Content will include:

• Online v offline media
• Understanding counting technologies for better decision-making
• What pitfalls should managers/ business people be aware of?
• Why measure and what can be measured?
• Why audit?
• Audit metrics
• How can auditing generate additional revenue?
• Site centric measurement v panel based research
• What are common standards and why are they needed?
• Other industry bodies and what they deliver
• Standards in the international arena

For more details and costs please download our brochure or contact training@abce.org.uk

Maximise your online investments by making the best use of ABCe audited data.  This course is designed to benefit agencies and advertisers alike and is aimed at media planner/ buyers marketeers responsible for online advertising decisions.

Having completed the course, delegates will have greatly increased their knowledge of how a site’s traffic is collated and measured. They will understand what industry agreed metrics mean and the process ABCe uses to audit these figures to industry agreed standards.

Content will include:

• Why measure electronic media?
• Understanding counting technologies
• What can be measured?
• Why we audit ‘counts’ and the benefits these offer you
• Audit metrics explained
• Why will using audited figures lead to better buying decisions?
• Site centric measurement v panel based research
• What are industry agreed standards and why are they needed?
• Other industry bodies and what they deliver
• Standards in the international arena
• When and where?

For more details and costs please download our brochure or contact training@abce.org.uk

This full day course has been designed for traffic measurement staff who work with an internal traffic measurement function and third party counting solution providers. 

The course will give you a greater level of understanding of how a
website's traffic figures are calculated, how standards and metrics in this area have been developed (and what they really mean) and how to use them to your best advantage. It will help improve your understanding on how to get the most out of the technologies available and achieve better measurement confidence.

Content will include:

• Website structure and organisation
• Understanding counting technologies for better decision making
• Web building blocks – IP + User Agent + Cookies. What are they and why are they important?
• Understanding the different industry compliant counting methodologies
• How to identify a third party counting solution with the right credentials?
• Industry-agreed Standards and metric definitions.
• Page Tagging vs web server log file analysis.

For more details and costs please download our brochure or contact training@abce.org.uk

ABC is hosting a free half day introductory course on media measurement in conjunction with the IPA.  The course is aimed at new graduates and junior account exectives and will cover all aspects of ABC, ABCe as well as explaining how this fits with other media measurement methods such as NRS and JICREG. 

Content will include:

• An overview of ABC and how it is run
• ABC data by sector; magazines, newspapers, online
• The audit process
• Joining print and digital data via a Group Product report
• An overview of NRS research data
• How NRS data is collated
• Digital media measurement
• Digital standards and metrics used
• How to get the most out of media measurement data

For more information or to register your interest in this course please contact marketing@abc.org.uk

This half-day workshop provides a brief history of ABC and shows how it operates and the part publishers/auditors play in that process.

The training goes through ABC Return Form and examines the rules and record keeping required for each section. It will ensure that publishers know how to maximise their ABC figure and gives an opportunity to clarify and discuss any aspects of the ABC Reporting Standards. Auditors will be shown areas of risk and examples of this. Exercises will put into practice the points highlighted during the workshop.

This workshop is suitable for anybody who is responsible for circulation claimed on the ABC certificate or involved in the administration, record keeping function or completion of the ABC Return Form.

For more details please contact eric.mayers@abc.org.uk

This half day entry level circulation auditing course is aimed at individuals new to ABC auditing, or those requiring a refresher on the ABC audit process. The course covers all categories of circulation and has particular emphasis on record keeping requirements and submitting your claim to ABC. The course is computer based, allowing delegates to have practical experience of the eReturn system. In addition we will cover the process behind auditing a digital version of your publication.

Content will include

• The ABC
• Getting to know the certificate
• Circulation category definitions
• Completing an eReturn
• Auditing a digital version of your publication

The course costs £150 per delegate and are inclusive of a buffet lunch, giving you the opportunity to chat to other delegates and the ABC trainers. The courses take place at the ABC offices in Berkhamsted.

Course dates for 2009 are:
Thursday 23rd July
Thursday 19th November

To reserve a place please contact Anneli Holliday.

This course is aimed at individuals looking to improve their controlled circulation claim and those looking to learn more about capturing, analysing and auditing demographic information. In addition we will be introducing the website traffic audit process giving you a basic introduction to the methodology behind the audit of your website.

The course will cover topics such as:

• Increasing your requested circulation
• Designing request documents for capturing demographic data
• Database management of demographic information
• Standard with Demographic and Profile audits
• Website Auditing – what is expected
• Marketing Services

The course costs £150 per delegate and are inclusive of a buffet lunch, giving you the opportunity to chat to other delegates and the ABC trainers. The courses take place at the ABC offices in Berkhamsted.

Course dates for 2009 are:
Thursday 20th August
Thursday 29th October

To reserve a place please contact Anneli Holliday.