ABC and ABCe works with a wide variety of companies, trade bodies and other organisations to raise industry standards for media measurement. Please click on the logos below for further information.
The Joint Industry Committee for Web Standards
Industry bodies represented on the ABC Council & JICWEBS
The Institute of Practitioners in Advertising represents media agencies
The Incorporated Society of British Advertisers represents advertisers
The Newspaper Publishing Association represents national newspapers
The Newspaper Society represents regional newspapers
Industry bodies additionally represented on the ABC Council
PPA represents magazine publishers
Industry bodies additionally represented on JICWEBS
AOP represents online publishers
IAB represents all things to do with online advertising
Media bodies involved with ABC in Ireland
Advertisers Association in Ireland
Institute of Advertising Practitioners in Ireland
NI represents national newspapers of Ireland
This is Magazines Ireland
This body represents regional newspapers and printers in Ireland
International bodies
IFABC represents 36 audit bureaux in 34 countries
Other media measurement bodies
BARB is the Broadcasters Audience Research Board
The Joint Industry Committee for Internet Measurement Systems
The Joint Industry Committee for Regional Press Research provides a readership currency for British regional and local press.
The Newspaper Marketing Agency provides information on national newspapers.
The National Readership Survey (NRS) provide estimates of the readership of Britain’s major newspapers and consumer magazines, showing the size and nature of the audiences they achieve – the survey covers some 260 newspapers, newspaper supplements and magazines.
NRS has produced a series of charts showing trends in NRS readership estimates and ABC circulation data for the past 8 years. The purpose of these charts is to demonstrate the relationship between readership and circulation over time, where there are similarities between the two, and where there are differences.
View the NRS Readership and Circulation trends charts
Postar is the audience research body for the out of home advertising industry.
RAJAR is the body in charge of measuring radio audiences in the UK.
TGI provides marketing and media surveys.