webBase scheme Certification

delivers monthly data for key metrics to show analytics data is accurate, consistent and meets industry agreed standards.

• Daily Average Unique Browsers (with an option to split geographically by UK and Rest of World)
• Monthly Unique Browsers
• Visits

More information about webBase

Web Traffic Certification

provides confidence and transparency in the reporting of digital data to industry standards showing:

• Reach (Unique Browsers)
• Volume (Page Impressions)
• Loyalty (Visits)
• Engagement (Visit Duration)

Online Profile Certification

shows audited web traffic figures alongside additional information about the site’s visitors collected by an on-site survey. The survey samples visitor demographic, lifestyle and media usage data to deliver a fuller picture of a site’s audience.

AV (Audio/Video) Traffic Certification

provides confidence and transparency in the reporting of digital AV data to industry standards showing:

• Reach (AV Unique Browsers)
• Volume (AV Plays)
• Engagement (AV Play Duration)

Ad Campaign Certification

provides confidence and transparency in the reporting of Ad Impression data to industry standards showing:

• Reach (Ad Unique Browsers)
• Volume (Ad Impressions)
• Engagement (Ad Clicks)

Email Distribution Certification

provides confidence and transparency in the reporting of messages sent and messages opened to industry standards showing:

• Reach (Registered Addresses)
• Volume (Net Distribution)
• Engagement (Emails Opened)

Bluetooth Traffic Certification

provides confidence and transparency in the reporting of Bluetooth activity to industry standards showing:

• Reach (Unique Bluetooth Devices)
• Volume (Bluetooth Downloads)

Search Marketing Certification

provides confidence and transparency in the reporting of web traffic figures to industry standards by search marketing (SEO and PPC) suppliers showing:

• Reach (Unique Browsers)
• Volume (Page Impressions)
• Loyalty (Visits)
• Engagement (Visit Duration)