We provide a stamp of trust for the following systems and processes:
Digital trading standards group (DTSG)
ABC has been asked to facilitate the DTSG which will be made up of individuals representing 9 different organisation types involved within the trading and delivery of online advertising. To find out more information visit our DTSG page.
COUNTER (Counting Online Usage Networked Electronic Resources)
standardises the way of measuring the usage of scientific, technical and medical online journals. We independently audit how many times an online journal has been accessed per month. For more information visit our COUNTER page or www.projectcounter.org
Internet Advertising Sales Houses (IASH)
We audit IASH Members to verify compliance with the industry endorsed Code of Conduct, significantly increasing the trust advertisers have for the safe placement of their online advertising campaigns. For more information visit our IASH page or www.iash.org.uk
Mobile (GSMA)
Working with comScore we independently audit the GSMA Mobile
Media Metrics for compliance with industry agreed reporting standards. This provides mobile network traffic reporting for websites from UK mobile network operators O2, Orange, Three, T-Mobile and Vodafone.
For more information visit www.gsm.org
Privacy Policy Validation
provides confidence and transparency in the use of personal information collected and used online by website owners.
Online Behavioural Advertising (OBA)
We audit companies’ processes to verify that they are applying the IAB UK Good Practice Principles for Online Behavioural Advertising. For more information visit our OBA page or www.youronlinechoices.co.uk
Ad Server Accreditation
is an independent audit to industry agreed standards showing:
- An Ad Server is capable of counting and reporting Ad Impressions in compliance with industry agreed (IABv6b) standards to reduce discrepancies.
- Ad Impression reporting is compliant with industry agreed (IABv6b) standards
Broadband Measurement Working Group (BMWG)
We are working to progress the development and delivery of an industry
agreed standard for the measurement and reporting of IPTV. The BMWG constituents are BBC, BSkyB, Channel 4, IPA (Institute of
Practitioners in Advertising), ITV and Virgin Media. BARB (Broadcasters’ Audience Research Board) and PRS (Performing
Rights Society) sit as observers.
Associates
We accredit digital service providers across the industry to confirm
their capability to meet the standards set by our industry. This includes web analytics providers, hosting companies and other third parties. As an accredited Associate, you can use our logo to promote the capability of your product or service and help our mutual clients to achieve certification to industry agreed standards at a discounted rate.
View our associates here
