The Digital Trading Standards Group (DTSG) was set up by ABC at the request of the industry to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem.

With the online advertising ecosystem expanding the group looks to include individuals representing 9 different organisation types involved within the trading and delivery of online advertising;

• Advertiser
• Agency
• Ad Network
• Ad Exchange
• Sales House
• Supply Side Platform (SSP)
• Publisher
• Demand Side Platform (DSP)
• Agency Trading Desk (ATD)

The DTSG aims to develop trading principles for JICWEBS to review. These new trading principles represent the evolution of the IASH code, ensuring that best practice for online trading keeps in step with developments in trading methods.

The DTSG last met on 31/01/2013 and reviewed progress with building the Good Practice Principles based on the code agreed by JICWEBS in 2012.

The DTSG is currently on hold while the industry sectors represented around the DTSG table agree the next steps with their constituents. JICWEBS continues to meet as planned in line with its wider agreed remit.