Digital Trading Standards Group (DTSG)
The Digital Trading Standards Group (DTSG) was set up by ABC at the request of the industry to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem.
With the online advertising ecosystem expanding the group looks to include individuals representing 9 different organisation types involved within the trading and delivery of online advertising;
- Ad Network
- Ad Exchange
- Sales House
- Supply Side Platform (SSP)
- Demand Side Platform (DSP)
- Agency Trading Desk (ATD)
The DTSG aims to develop trading principles for JICWEBS to review. These new trading principles represent the evolution of the IASH code, ensuring that best practice for online trading keeps in step with developments in trading methods.
For more information visit www.jicwebs.org