IASH auditing
IASH (Internet Advertising Sales Houses) is the ad network council of the IAB in the UK.
It was set up to encourage best practice among online sales houses and advertising networks through the adoption, and independent audit, of an effective Code of Conduct.
Key areas of this Code of Conduct include:
- a vetting process
- the types and classifications of inventory available to buyers
- an IASH compliant Insertion Order
- the Ts&Cs which must be obtained by the sales house or network
- a set of definitions for Barred content which IASH Members are prohibited from delivering advertising to.
View the full IASH Code
IASH accredited members following the latest ABC audit for the period July to December 2011
The independent Audit includes numerous tests which are based upon the keys areas of the Code. Much like a driving test, companies are awarded Certification based on the number of minors or major faults found within the audit – hopefully none!
Only businesses that have successfully completed our IASH audit become IASH Accredited Members and receive an ABC/IASH kitemark :
If you have any questions or would like more information on IASH please contact Laura Foskett by email or call +44 (0) 1442 200835.