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Training courses

Our training has been designed to ensure our members receive maximum benefit from their membership. We are committed to help our members understand the industry and meet evolving industry standards.

We offer a range of courses and are able to provide a tailor made course to meet your specific requirements.

Our current schedule is as follows:

Date Course Location Course Information Booking Form
10/07/2014 Completing a Business Magazines eReturn ABC
16/09/2014 Website Traffic Measurement Course IPA
18/09/2014 Completing a Business Magazines eReturn ABC
18/11/2014 Website Traffic Measurement Course IPA
20/11/2014 Completing a Business Magazines eReturn ABC
At your request Improving Online Sales Performance tba 

At your request Regional Publications Training tba

At your request Buying Online Inventory with Confidence tba

 

Should you have any questions please contact training@abc.org.uk


Buying Online Inventory with Confidence

Audience:

Media planners, media buyers, advertisers and marketers responsible for online advertising decisions

Learning Objectives:

  • Increase your knowledge of how a site’s traffic is collated and measured
  • Understand what industry agreed metrics mean and the process ABC employ to audit figures to industry agreed standards

Course Content:

  • Why measure digital media?
  • Understand counting and web analytic technologies
  • What can be measured?
  • Why does ABC audit ‘count’ and the benefits
  • Audit metrics explained

Course Hours: Half day (3-4 hours)

Price: Price on application (contact training@abc.org.uk)

Location: Confirmed on booking

Inclusions:

  • Course material
  • Completion Certificate

Completing a Business Magazines eReturn

Promotional flyer

Audience:

Circulation and audience managers new to ABC audit, those requiring a refresher on the audit process

Learning Objectives:

  • Understand audit rules and processes of ABC
  • How to submit an eReturn form
  • Promotion of your ABC certificate to ensure maximise benefit

Course Content:

  • Introduction to ABC
  • Certificate familiarisation
  • Circulation category definitions
  • Completing an eReturn with practical tasks
  • Marketing your certificate
  • ABC additional services – online and multi-platform certificate

Course Hours: 9:45am - 2pm

Price: £155 excluding VAT, 5% discount applicable on group bookings

Location: Saxon House, 211 High Street, Berkhamsted, HP4 1AD

Inclusions:

  • Refreshments
  • Light buffet lunch
  • Course material
  • Completion Certificate

Improving Online Sales Performance

Audience:

Online sales and marketing professionals

Learning Objectives:

  • Increase sales by building a powerful sales proposition enabling you to differentiate your
  • products from competitors
  • Build an effective business/sale case using the ABC certificate
  • Learn how your site traffic is collated and measured
  • Understand industry agreed metrics and the process ABC uses to audit these figures to industry standard

Course Content:

  • Online versus offline media
  • Understanding counting technologies for informed decision making
  • Pitfalls to be aware of
  • Why measure and what is measured?
  • Why audit?
  • Audit metrics
  • How can auditing generate additional revenue?
  • Site centric measurement versus panel based research
  • What are the common standards and why are they required?
  • What do other industry bodies deliver?
  • International standards

Course Hours: Half day (3-4 hours)

Price: Price on application (contact training@abc.org.uk)

Location: Confirmed on booking

Inclusions:

  • Course material
  • Completion Certificate

 


 

Regional Publications Training

Audience:

All publishers and auditors in regional publications, those requiring clarification on any aspect of the ABC rules or audit programme

Learning Objectives:

  • Examine rules and recording keeping requirements for each category
  • How to submit an eReturn form

Course Content:

  • Introduction to ABC
  • How data is used
  • Reporting standards update and new developments
  • Auditing of websites
  • Rules and recording keeping requirements for: Paid copies – newstrade, single copies and direct delivery, Letterbox copies, Back checking, Free pick-up and free requested copies, Bulk sales and Special, Sports & Digital Editions
  • Submitting figures via the eReturn system

Course Hours: Half day (3-4 hours)

Price: Price on application (contact training@abc.org.uk)

Location: Client site

Inclusions:

  • Course material
  • Completion Certificate

 


 

Website Traffic Measurement Course

Audience:

Business intelligence, marketing and website traffic measurement staff

Learning Objectives:

  • Understand how website traffic analytics is implemented and how the figures are measured
  • Understand how industry agreed standards and metrics have developed and learn how to use them to your advantage
  • Maximise use of technologies and achieve better measurement confidence

Course Content:

  • Website structure and organisation
  • Understand counting technologies for informed decision making
  • Web building blocks – IP + User Agent + Cookies
  • Understand the different industry compliant counting methodologies
  • Identify a third party counting solution with the right credentials
  • Industry agreed standards and metric definitions
  • Page tagging versus web server log file analysis

Course Hours: 9.30am - 5pm

Price: £395 excluding VAT, 25% discount applies to: Existing ABC members, JICWEBS constituent members (AOP, DMG, IAB, IPA, ISBA, NPA and NS).

Location: Various

Inclusions:

  • Refreshments
  • Light buffet lunch
  • Course material

"I thought the session was really informative and helped me get a clear understanding of ABC. I thought he gave a really good overview of ABC and he also had some useful tips. Very informative and good, understandable delivery."

Circulation Team – Warners Group