JICWEBS
All Web traffic data is prepared to standards agreed by JICWEBS.
The Joint Industry Committee for Web Standards (www.jicwebs.org) is the body created by the UK and Ireland media industry to ensure independent development and ownership of standards for measuring digital media. Its members represent media owners, buyers and advertisers from the following industry bodies:
We independently audit a wide range of industry-agreed metrics which the media owner can choose to have audited in order to demonstrate their performance, resulting in web traffic data which is comparable and trusted.
