Personal Identifier Questions (PIQs) are set by ABC and are used as a means of audit verification.

2012 Personal Identifier Questions

You may use either of the following from 1 January 2012:

• Date of month born (or Date of birthday) - i.e. 1 to 31. For example: If the respondent’s date of birth is 17 March 1972, then the only information required is 17.

• Name of first school attended

These Personal Identifier Questions must only be used from 1 January 2012.

For Exhibitions, Business Magazines and Consumer Magazines:

The PIQ is used as a means of audit verification for telephone and electronic registrations (e.g. via internet or e-mail) for controlled free circulation or exhibition attendees.

It must be asked, recorded and the information retained for audit for telephone and electronic requests (e.g. via internet or e-mail) claimed as controlled free circulation , for source documents used to support non-requested controlled circulation obtained by these means or for telephone/internet exhibition registrations where required. Please see the relevant Reporting Standards for more information.

For Regional Publications:

The PIQ is used as a means of audit verification for Free Requested, Delivered Copies.

It must be asked, recorded and the information retained for audit for telephone and electronic requests (e.g. via internet or e-mail) claimed as Free Requested, Delivered Copies. Please see the relevant Reporting Standards for more information.

For more information or if you have any queries on this please contact your Account Manager or Jan Pitt, Group Executive Director, Client Services: email jan.pitt@abc.org.uk

Previous Personal Identifier Questions

2011 - County of Birth (Country if not UK) or Your height (may be imperial or metric)
2010 - Month of birth (numeric 1-12)