Reporting Standards
The Reporting Standards are the industry-agreed rules to which ABC data is prepared and reported. There are separate Republic of Ireland Reporting Standards for those titles that publish the majority of their circulation/distribution in the Republic of Ireland.
Latest changes:
January 2012
- Business Magazines: From January 2012 publishers can report a basic measure of social media audience(s) on a product's Multi-Platform Certificate. [more information]
- Regional Publications: From January 2012 there are changes affecting editions, overseas paid postal subs, single copy counter sales, disallowed copies and social media. [more information]
- Digital Publications: Available from January 2012 this new rulebook will allow media owners to report circulation of online publications and digital editions outside of existing print rules.
- All rulebooks updated to version 1 January 2012.
December 2011
- Regional Publications: From reporting periods beginning January 2012 the reporting of editorial and pagination has been simplified. For more information click the Regional Publications 'changes' link below.
- Regional Publications, Business Magazines, Consumer Magazines: There have been a number of changes to the definitions and reporting of Digital Editions. For more information click the relevant sector's 'changes' link below.
- JICWEBS website traffic: clarification regarding mobile and app traffic reporting, delay to introduction of mandatory app traffic breakout to 1 July 2012, removal of requirement to exclude internal mobile traffic from claims.[More information]
- ABC Bulk Distribution: clarification and changes to requirements for bulk distribution claims. [More information]
ABC Reporting Standards and changes
| Sector | Latest Version In Use | Changes |
| ABC Bulk Distribution |
Version 1 2012, issued January 2012 |
Click Here |
| Business Magazines |
Version 1 2012, issued January 2012 |
Click Here |
| Consumer Exhibitions |
Version 1 2012, issued January 2012 |
Click Here |
| Consumer Magazines |
Version 1 2012, issued January 2012 |
Click Here |
| Digital Publications [new] |
Version 1 2012, issued January 2012 |
|
| International Publications |
Version 1 2012, issued January 2012 |
Click Here |
| National Newspapers |
Version 1 2012, issued January 2012 |
Click Here |
| Regional Publications |
Version 1 2012, issued January 2012 |
Click Here |
| Trade Exhibitions |
Version 1 2012, issued January 2012 |
Click Here |
| Website Traffic |
Version 1 2012, issued January 2012 |
Click Here |
| Email Traffic |
Version 1 2012, issued January 2012 |
Click Here |
You should ensure that your staff who are involved with the preparation and reporting of data, as well as those using it for sales and marketing, are aware of and understand the Reporting Standards for the relevant sector. If you require any advice in relation to the Reporting Standards please contact us.
Guidance on preparing Geographical Analyses for your ABC claim.
If you would like to access superseded versions of the Reporting Standards you can view these in the archive.
