Email Traffic
Latest Changes
May 2011
From 1st June 2011 the requirement to report Gross Distribution and Percentage Bounced has been removed from the Email Traffic certificate. This means the mandatory metric will be net email distribution from that date. Section B3 has been amended.
Previous Changes
July 2010
New Reporting Standards and Metrics
- [1] Section B3, p4-5: Clarification of the minimum reporting standards, and of certification rules for single-mailing and multiple-mailing certificates (for a specified time period).
Guidance
- [1] Section C1, p6: Added summary guiding principles for ABCe audits.
- [2] Section C5.1.2, p7-8: Explanation of how to include multiple-mailings on a single certificate.
- [3] Appendix 1, p10: Explanatory note on the calculation of averages.
Previous Changes
March 2010
- C5.2.2, C5.2.3, Page 7: Clarification of the ABCe publicity rules in relation to the use of the ABCe logo and kitemarks