Our assurance services underpin a range of global industry standards
With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud and tv measurement.
We’re your independent industry-owned auditor, structured to deliver impartial and trusted services.
Digital advertising
We are an independent auditor for TAG (Trustworthy Accountability Group) verification:
Data privacy
We offer compliance programmes for:
TV market
We work with Barb and offer bespoke assurance for measurement solutions in the TV market.
Viewability
We manage the globally applicable Viewability Principles. Our viewability services and subsequent reports allow robust comparability between Viewability tools.
COUNTER
The COUNTER code of Practice ensures vendors and publishers can provide their library customers with consistent, credible and comparable usage data.
Bespoke assurance services
Use our expertise and experience to add trust to your products, technologies and services.
Spiders & robots
We co-developed and supply the ABC/IAB International Spiders & Bots list. This list is used to filter known invalid traffic and non-human activity which can significantly inflate ad impression and site traffic counts, therefore supporting more accurate data collection.
Why choose us?
We pride ourselves on being a business partner, not just a service provider. That’s why, when you're looking for an independent auditor, we believe the best decision you could make is to choose us.
Extensive experience
Industry position
Value for money
Our audit approach
Marketing support
Find out what some of our clients say about us
While brand safety is something that is top of mind for advertisers, it can be an incredibly complex topic to communicate and explain. We’ve greatly appreciated ABC’s support, not just in delivering a thorough audit, but in helping us share the benefits both internally within our teams and externally to our partners. Lauren Davies
Big thanks to the ABC team for another round in our 9 year ‘EDAA Certified’ partnership. As always, the audit was pleasant and uncomplicated! Christoph Terwiel
ABC’s audit confirms that trust and transparency are at the heart of how our products function. This consistent report will bring further clarity and reassurance to the rapidly growing area of influencer marketing. Anthony Richardson
An extremely valuable process, made easier by ABC’s personal touch, ongoing support and flexible approach.Alan Curley
ABC’s professionalism and scrutiny throughout the audit have been exemplary. Sam Nicholson
Our news
Record number of companies achieve TAG Certified status as ABC sees 15% growth on awarded seals
TAG’s annual certification announcement reveals more companies than ever have become independently validated for brand safety, ad fraud and malware.
