Multi-Platform
Our Multi-Platform Certificate showcases the reach of a brand, publishing group or sector across multiple platforms.
Our Multi-Platform Certificate comes in response to the increasing demand and changing needs of both owners and buyers in the media industry. With audiences interacting with media brands in many different ways, media owners want and need to demonstrate a broader view of their brand reach and performance. This new certificate will allow you to highlight the full scope of your audience whilst retaining the ability to view each communication platform separately.
Key features:
- Flexible reporting options- you can show the depth and scope of your brand in a way that suits your market proposition. You can represent a single brand, publishing group or sector on a Multi-Platform Certificate. Your Multi-Platform Certificate will clearly show if it has been issued for a single brand or a group.
- Great certificate package - your Multi-Platform Certificate provides a media owner overview, summary of all products presented and ABC audited data across all platforms reported. This includes activity across platforms during the audit period and a detailed breakdown by media platform. As part of your Multi-Platform package you will retain individual certification for key platforms as well as automatically becoming part of the monthly webBase Report and receiving monthly website certification.
- Straightforward and cost effective pricing - you pay only one subscription fee by brand irrespective of the number of platforms you are reporting. Existing members pay no registration fees to convert to multi-platform reporting. Audit fees are bespoke to your particular market proposition but as an example a Multi-Platform Certificate reporting the minimum of two platforms costs only £3900 per audit.
- Industry Standard- all data shown on a Multi-Platform Certificate will be audited by ABC according to industry-agreed rules. This means your brand data has the guarantee of industry standards behind it.
- Certification will be available from January 2012.
What are the costs involved?
Registration fee
For Multi-Platform Certificates there is no registration fee for existing ABC members. There is a one off Registration Fee for new ABC members as shown below.
Subscription fees
There is one subscription fee per brand which covers as many platforms as you choose to report with ABC.
If you choose to combine a number of brands onto a Multi-Platform Certificate (Group) they still pay a single subscription fee per brand covering all platforms reported.
There are both six month and twelve month reporting options.
Media buyers will benefit from an at-a-glance guide to a brand or a group enabling them to take a holistic approach towards planning and buying their campaigns. The Multi-Platform Certificate will provide them with data which has the ABC stamp of trust and adheres to industry-agreed standards.
What do ABC standards cover?
Our standards cover a wide range of platforms including:
- Print
- Exhibitions
- Email
- Newsletters
- Websites (including restricted access)
- Apps
- Digital editions
- Social media
- And many more
New measurements are constantly being developed with the support of the industry which will be able to be represented on the Multi-Platform Certificate. Social media reporting is a good example and subject to industry agreement, will be available on Multi-Platform Certificates from January 2012.
What will be included on a Multi-Platform Certificate
The Multi-Platform Certificate will contain a media owner overview, a summary of all products presented 
and audited data across the different elements; including activity across platforms during the audit period and a detailed breakdown by media platform.
All Multi-Platform Certificates will be available on this website referenced against all the audited brands contained within them.
View an example certificate.
webBase
webBase is an integral building block for the Multi-Platform Certificate, it’s our new continuous website audit that delivers a monthly ABC certificate, together with an industry report of all participating sites. It is integrated into the Multi- Platform Certificate pricing model. There are no separate fees if you are registering for a Multi -Platform Certificate that includes your website.
Find out more information on webBase
For more information about the new Multi-Platform Certificate or for a quotation based on your requirements please contact:
Alternatively you can speak to your account manager on +44 (1442) 870 800 or email info@abc.org.uk
