Digital Trading Standards Group (DTSG)
The Digital Trading Standards Group (DTSG) is a UK group comprising representatives of the entire digital display advertising market.
In December 2013 JICWEBS, the joint industry committee that sets digital measurement and reporting standards, approved the DTSG’s proposed ‘UK Good Practice Principles for the Trading of Digital Display Advertising’ and ABC were approved as the first independent Verification Provider for these Principles.
Social Video Certification
Social Video is defined as non-interruptive, user initiated video and is a rapidly growing area.
The Social Video Code builds from the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles and has been created to specifically target brand safety in this increasingly popular platform.
Content Verification (CV)
CV products block or report, in real time, the serving of online advertising onto destinations that have been defined as inappropriate to the campaign. We have released certificates verifying the capability of three CV products across ten performance indicators as defined by JICWEBS.