Reporting Standards (JICWEBS)

JICWEBS (Joint Industry Committee for Web Standards) is responsible for various Reporting Standards and codes for digital media. These can be found on the JICWEBS website 

ABC has responsibility for defining industry standards for the reporting of census-based measurement for reach and engagement of a brand’s website, app and email platforms. The Reporting Standards for Web Traffic and Email Distribution can be found on the ABC Standards website.