ABC delivers a stamp of trust for the media industry. We set industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards.
For Agencies & Advertisers
ABC data delivers vital insights and reassurance for media planners and buyers.
The ABC team is on hand to guide agencies and advertisers in understanding which media products and processes are verified by ABC and how they can use this trusted information in their trading conversations. We have an agency and advertiser newsletter, bespoke training sessions, free online learning courses and a host of other services. Find out more here.
For Media Owners
We deliver a stamp of trust for your brand, so you can confidently showcase its reach and engagement across the many platforms you use.
Beyond verifying your figures we’re committed to supporting your business and messaging via our training courses and complementary marketing support. Please contact us to register or arrange a meeting to discuss how we can support your brand.
For Digital Platforms
Online advertising can be perceived as complex and risky. That’s why forming partnerships based on trusted data and processes is important. No matter where you sit in the digital ecosystem, our consultancy and verification services, based on industry agreed standards, will help demonstrate to your partners that with you, they can trade with confidence.
Through our complementary marketing support, we’ll also work with you to promote your quality assurances. Please contact us to discuss how we can support your digital product.
For Media Service Providers
We know vendors can do some pretty impressive stuff and provide a valued service to the media industry.
We’re here to verify your product's capabilities based on industry agreed standards, underpinning the quality of your service to your clients. Whether you specialise as a media distributor, a measurement provider or have other ad technology, please contact us to discuss how we can issue our stamp of trust to your product.
Our Board oversees the effective running of ABC. It meets five times a year and is made up of key representatives from agencies, advertisers, media owners and trade bodies, ensuring the interests of both the buy and sell sides of the industry are taken into account.
ABC Board members are nominated by the following industry associations: the IAB, IPA, ISBA, NMA and PPA.
Director of Media and Advertising
View all Board
Our expert team is dedicated to delivering you a great service. If you want to find out how to get the ABC Stamp of Trust, access our data, arrange some training or for any other queries we’d love to hear from you. Please see below to contact a member of the team.
Group Director, Communication & Innovation
Group Executive Director, Client Services
Director of Audit
Director of Standards
View all team
We’re a founding member of the International Federation of ABCs (IFABC). There are 36 ABCs covering over 40 countries and every continent in the world. All have a common commitment to accurate and transparent reporting and work together towards greater standardisation and uniformity.
Our Stamp of Trust in Europe
Working with fellow ABCs across Europe our work is being translated into German and French, taking our globally available certification and making it relevant in local markets. Examples include working with WEMF and TS Sweden across Switzerland and the Nordic regions respectively.
UK / US Partnerships
In 2006 we merged our web traffic data with the IAB US to create a single global list for ad and site traffic-related non-human (robotic) activity. This became known as the International IAB/ABC Spiders & Robots List. We continue to work closely with the IAB US and other US based bodies to provide a considered, complementary global approach.