About ABC

Our work as a JIC

We were the first Joint Industry Currency (JIC) to be created in the UK. JICs are unique. We’re owned and developed by the industry - advertisers, agencies and media owners - who work in concert to deliver one, credible and objective trading currency for each medium. How we’re built and work is open to scrutiny – we’re transparent in what we do. Our currencies are the most robust and comprehensive datasets available and each is produced and offered at cost, delivering unrivalled value for money. The UK Joint Industry Currencies are ABC, BARB, JICMAIL, JICPOPS, JICREG, PAMCO, RAJAR and ROUTE.

Our Board

Our Board oversees the effective running of ABC. It meets five times a year and is made up of key representatives from agencies, advertisers, media owners and trade bodies, ensuring the interests of both the buy and sell sides of the industry are taken into account.

Our Board members are nominated by the following industry associations: the IAB, IPA, ISBA, NMA and PPA.

Derek Morris
Chairman
ABC

Simon Redlich
Chief Executive
ABC

Phil Smith
Director General
ISBA

Belinda Beeftink
Research Director
IPA

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Our Team

Our expert team is dedicated to delivering you a great service. If you want to find out how to get the ABC Stamp of Trust, access our data, arrange some training or for any other queries we’d love to hear from you. Please see below to contact a member of the team.

Simon Redlich
Chief Executive

Jan Pitt
Commercial Director

Alice Milner
Director of Audit

Martin Hackett
Director of Standards

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Working Globally

We’re a founding member of the International Federation of ABCs (IFABC).  There are 24 ABCs covering 25 countries across 6 continents. All have a common commitment to accurate and transparent reporting and work together towards greater standardisation and uniformity.