Our history

ABC (Audit Bureau of Circulations) was founded in 1931 in response to advertisers' requests for an independent source of circulation data. In 1996, ABCe was established to manage standards for the online industry through its work with JICWEBS, the Joint Industry Committee for Web Standards (www.jicwebs.org).

Today, ABC exists as one united brand covering all platforms. ABC inspires market confidence by delivering a valued stamp of trust across the media world.

We have played a leading role in the International Federation of ABC’s (IFABC) since its formation in 1967. This group forms a global network of audit bureaux from 36 countries round the world to share knowledge and expertise.

We have chaired the Web Standards Group of the IFABC since 1997, bringing global standards to local markets. For more information please visit www.ifabc.org.

ABC 1936
23rd June 1936, Midsummer Luncheon, Savoy Hotel, London