ABC (Audit Bureau of Circulation), the industry body for media measurement.
We inspire market confidence by delivering a valued stamp of trust across the media world. Our data is used by a wide range of decision makers:
- Media owners
- Media agencies
- Rights owners
Governed by the industry, for the industry
Our Board includes representatives from advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards for industry data and processes and to agree the strategy for ABC as an organisation. As advertising platforms develop, our Reporting Standards and audit services continually evolve to ensure they reflect changing industry needs.
As we are a membership body, any surplus funds generated are invested back into the business, enabling us to innovate and deliver new, improved services for our members.
Our Board is nominated by the following industry associations and bodies: