Our assurance services underpin a range of global industry standards

With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud and tv measurement.

We’re your independent industry-owned auditor, structured to deliver impartial and trusted services.

Digital advertising

We are an independent auditor for TAG (Trustworthy Accountability Group) verification:

TV market

We work with Barb and offer bespoke assurance for measurement solutions in the TV market.

  • Read more about our TV services
  • Viewability

    We manage the globally applicable Viewability Principles. Our viewability services and subsequent reports allow robust comparability between Viewability tools.

  • Read more about Viewability
  • COUNTER

    The COUNTER code of Practice ensures vendors and publishers can provide their library customers with consistent, credible and comparable usage data.

  • Read about our COUNTER service
  • Bespoke assurance services

    Use our expertise and experience to add trust to your products, technologies and services.

  • Read more about our bespoke assurance services
  • Spiders & robots

    We co-developed and supply the ABC/IAB International Spiders & Bots list. This list is used to filter known invalid traffic and non-human activity which can significantly inflate ad impression and site traffic counts, therefore supporting more accurate data collection.

    Why choose us?

    We pride ourselves on being a business partner, not just a service provider. That’s why, when you're looking for an independent auditor, we believe the best decision you could make is to choose us.

    Extensive experience
    Our team of experts is well-qualified and highly knowledgeable in areas such as brand safety, data privacy, ad fraud and TV measurement.
    Industry position
    We’re respected by the industry and well connected to the standard setters.
    Value for money
    As a non-profit distributing organisation, value for money is built into our core.
    Our audit approach
    We’re clear and transparent and our consultative approach is geared towards achieving our client’s objectives.
    Marketing support
    We offer a range of value added services to enhance the work you do with us.
    Customer satisfaction
    Our overall satisfaction rate is 95%, which represents the percentage of responses rating us as excellent or good.

    Find out what some of our clients say about us

    Contact us