Our assurance services underpin a range of global industry standards

With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud and tv measurement.

We’re your independent industry-owned auditor, structured to deliver impartial and trusted services.

Digital advertising

We are an independent auditor for TAG (Trustworthy Accountability Group) verification:

Retail Media

We’re uniquely placed to offer audits for both the IAB EU and IAB UK Retail Media certification programmes.

Read more about our Retail Media
TV market

We work with Barb and offer bespoke assurance for measurement solutions in the TV market.

  • Read more about our TV services
  • Viewability

    We manage the globally applicable Viewability Principles. Our viewability services and subsequent reports allow robust comparability between Viewability tools.

  • Read more about Viewability
  • COUNTER

    The COUNTER code of Practice ensures vendors and publishers can provide their library customers with consistent, credible and comparable online usage data.

  • Read about our COUNTER service
  • Bespoke assurance services

    Use our expertise and experience to add trust to your products, technologies and services.

  • Read more about our bespoke assurance services
  • Spiders & robots

    We provide the ABC/IAB Spiders & Bots list to filter automated traffic, ensuring accurate ad and website metrics.

    Read more about the Spiders & Robots service

    Why choose us?

    We pride ourselves on being a business partner, not just a service provider. That’s why, when you're looking for an independent auditor, we believe the best decision you could make is to choose us.

    Extensive experience
    Our team of experts is well-qualified and highly knowledgeable in areas such as brand safety, data privacy, ad fraud and TV measurement.
    Industry position
    We’re respected by the industry and well connected to the standard setters.
    Value for money
    As a non-profit distributing organisation, value for money is built into our core.
    Our audit approach
    We’re clear and transparent and our consultative approach is geared towards achieving our client’s objectives.
    Marketing support
    We offer a range of value added services to enhance the work you do with us.
    Customer satisfaction
    Our overall satisfaction rate is 99%, which represents the percentage of responses rating us as excellent or good.

    Find out what some of our clients say about us

    Contact us