
Our assurance services underpin a range of global industry standards
With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud and tv measurement.
We’re your independent industry-owned auditor, structured to deliver impartial and trusted services.

Digital advertising
We are an independent auditor for TAG (Trustworthy Accountability Group) verification:

Data privacy
We offer compliance programmes for:

Retail Media
We’re uniquely placed to offer audits for both the IAB EU and IAB UK Retail Media certification programmes.
Read more about our Retail Media
TV market
We work with Barb and offer bespoke assurance for measurement solutions in the TV market.

Viewability
We manage the globally applicable Viewability Principles. Our viewability services and subsequent reports allow robust comparability between Viewability tools.

COUNTER
The COUNTER code of Practice ensures vendors and publishers can provide their library customers with consistent, credible and comparable online usage data.

Bespoke assurance services
Use our expertise and experience to add trust to your products, technologies and services.

Spiders & robots
We provide the ABC/IAB Spiders & Bots list to filter automated traffic, ensuring accurate ad and website metrics.
Why choose us?
We pride ourselves on being a business partner, not just a service provider. That’s why, when you're looking for an independent auditor, we believe the best decision you could make is to choose us.

Extensive experience

Industry position

Value for money

Our audit approach

Marketing support

Customer satisfaction
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Our news

ABC announced by IAB UK as official auditor for Retail Media Networks
We're excited to announce that we've been chosen by IAB UK as the official auditor for Retail Media Networks (RMNs) seeking IAB UK Gold Standard certification. This move follows IAB UK's...