Deliver industry recognised assurance with a bespoke ABC audit
With a team of experts in a variety of fields, we provide personalised audit programmes which give businesses the confidence to go to market with their service, underpinned by our independent assurance.
We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust.
Client: Kitly Business
Kitly Business describe themselves as “the leading workflow management platform for Social Publishers. Our products Kitly and Kitly Business, provide features to large publishers leveraging social media in their commercial deals to millions of independent and managed creators. Our aim is to build trust in social media advertising by providing publishers with access to transparent, audited reporting tools.”
Objective:
Kitly Business engaged us to provide an independent review of their systems and processes for harvesting social media platform metrics via API and collating these into reporting via the Account Performance Audit Report (APAR), which may be included in a customised live media kit output. The audit aimed to assure users the data presented is faithful to the proprietary reporting of the social media platforms, the terminology used is correct and the definitions of metrics included is clear and self-explanatory.
Outcome:
Based on the work carried out and evidence reviewed, in our opinion, the Kitly product (specifically v2.4.0 for Kitly and V3.4.1 for Kitly Business) can harvest social media platform metrics via API and collating these into reporting via the Account Performance Audit Report (APAR), or the customised live media kit including the APAR, remaining faithful to proprietary metrics.
Our report was issued in February 2023
Limitations:
Our opinion excludes any additional reporting or functions available through the Kitly User Interface.
We’re thrilled to achieve ABC’s stamp of trust for the APAR element of our Kitly and Kitly Business products. ABC’s audit confirms that trust and transparency are at the heart of how our products function, delivering a consistent report available industry wide will bring clarity and reassurance to this rapidly growing market. - Anthony Richardson, Founder & CEO of Kitly Business
As champions for professionalism within the influencer marketing industry, we’re pleased to see Kitly Business working with ABC to deliver confidence and trust through the transparency delivered by way of this independent audit. A first for our industry that aligns perfectly with our mission to secure a sustainable, professional future for influencer marketing. - Scott Guthrie, Director General, Influencer Marketing Trade Body
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