Deliver industry recognised assurance with a bespoke ABC audit
With a team of experts in a variety of fields, we provide personalised audit programmes which give businesses the confidence to go to market with their service, underpinned by our independent assurance.
We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust.
Client: Blis Global Ltd
Blis describe themselves as “a geo-powered advertising platform, enabling brands to reach audiences without relying on cookies or personal identifiers. By leveraging real-world consumer behaviour, spending insights, and digital intelligence, Blis creates privacy-first, omnichannel audiences that drive measurable incremental performance. Blis' proprietary Smart Holdout Groups measurement technology provides third-party-verified omnichannel incrementality testing, proving real business impact across CTV, DOOH, Audio, display, and video. With a future-proof, identity-free approach, Blis ensures advertisers can navigate signal loss, maximise reach, and optimise media performance across every channel.”
Objective:
Blis engaged us to independently verify their processes to minimise the risk of under 18 advertising misplacement, covering the assisted self-serve and managed services of Blis Global Ltd (UK operations only).
Outcome:
We provided a detailed private report to Blis, with analysis of findings, work carried out and agreed recommendations.
Based on the work carried out and evidence reviewed, we concluded that Blis internal management processes and controls were designed and operating effectively to minimise the risk of ad misplacement, where Blis has determined the ad placement to be inappropriate e.g. HFSS, tobacco, gambling ads on media:
- specifically, for under 18s and/or
- where under 18s make up a significant proportion (over 25%) of the audience.
Our report was issued in December 2024
Limitations:
Our work was not designed to provide assurance that (a) there are processes in place to identify when Advertising Standards Association (ASA) guidelines are applicable, or (b) that processes comply with the ASA guidelines, including those for targeting HFSS, tobacco, gambling ads.
Our opinion excluded the use of YouTube (or other external platforms) for ad delivery. Our work did not cover the fully self-serve platform service.
