Deliver industry recognised assurance with a bespoke audit
With a team of experts in a variety of fields, we provide tailoured audit programmes which give businesses the confidence to go to market with their service, underpinned by our independent assurance.
We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust.
Client: ORIGIN
Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross- media measurement. It’s part of a global initiative to capture the value of advertising, producing reports that show the de-duplicated reach and frequency of multi-channel advertising campaigns.
Objective:
In April 2025, Origin selected ABC to audit their Virtual ID (VID) model. Part of ISBA’s UK cross-media measurement programme, the VID model is a core component of Origin. The review examined how the VID model was developed, managed, and delivered against the requirements set out in the Origin framework.
Outcome:
The audit was concluded in October 2025. ABC confirmed that governance, controls and processes were appropriate and aligned with the Origin framework with no areas requiring immediate attention.
Limitations:
ABC reviewed the development and deployment of the Virtual ID (VID) model only. The conclusion of ABC’s audit forms part of Origin’s broader programme of independent evaluations across panel, modelling and reporting, designed to provide the market with trusted, privacy-safe cross-media measurement.
