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  1. Home
  2. Assurance
  3. Data Privacy
  4. EDAA (European Interactive Digital Advertising Alliance)

Show your commitment to data privacy with our EDAA audit

In 2021 we became the first UK auditor to perform behavioural advertising audits and we continue to work with leading companies as an approved Certification Provider for the EDAA (European Interactive Digital Advertising Alliance).

How do you raise trust in behavioural advertising?

Online advertising can often overwhelm consumers, leading to concerns about data tracking and a lack of transparency*.

This trust gap poses challenges for advertisers and raises questions about data security.

*EDAA’s Your Online Voices Survey

Look for the EDAA’s Seal of Compliance

Our independent audit enables you to earn the widely recognised EDAA Seal of Compliance, signifying your adherence to best practices in online advertising. This includes providing consumers with clear choices and control.

Benefits of using ABC

Easy engagement
We use a proven and rigorous audit methodology in all our assessments. We take a consultative approach which means we’ll help you understand what’s required, and provide advice to help you secure your compliance.
Expertise at your fingertips
We’re a leading provider of data security and privacy audits. We pioneered Online Behavioural Advertising (OBA) audits in the UK in 2010 and have been shaping and auditing industry standards ever since.
Value for Money
As a non-profit distributing organisation, value for money is built into our core as we focus on delivering excellent, cost effective services.
Marketing support
Our independent audit establishes you as a trustworthy business partner and sets you apart from unaudited competitors. Use our carefully crafted free marketing materials to showcase your certification and get the most value from your audit.
Thank you ABC for another completed audit cycle for our EDAA Certification. As always, with your help the audit was straightforward and uncomplicated.
Rachel Glasser
Chief Privacy Officer, Magnite

Our clients

Steps to certification

Our EDAA audit is available to all companies involved in delivering targeted advertising and/or collecting behavioural data, and we can audit you from any geographic location.

Here’s an overview of the process…

Getting to know you

A member of our Account Management team will work with you to find out your requirements an answer any questions you have about the audit process.

Preparing for the audit

Your Audit Manager will explain the EDAA verification process and assess your business's readiness for the audit. Our work will be based on your self- certification to the EDAA. We'll provide you with a pre-populated questionnaire to streamline the process.

Monitoring

We'll establish a 30-day monitoring process as required by EDAA. Our monitoring work includes reviewing your privacy notices, collecting data driven advertising cookies and testing opt out mechanisms. We analyse your processes and test integration with your online choices.

Conducting the audit

We’ll request evidence relevant to your business, typical examples include your documented internal procedures, targeting and segmentation and relevant policies such as cookie, privacy and data. Your auditor will detail any actions or recommendations for remediation.

Certification

Upon successful completion of the audit, you'll receive an audit report confirming compliance and we’ll issue you with the EDAA Trust Seal, valid for two years. To ensure ongoing compliance we’ll continue monthly monitoring and every six months we’ll revisit any recommendations, review privacy notices and review and test your complaints procedures.

Get started

Why get EDAA Certified?

Achieving the EDAA Seal of Compliance offers several advantages:

  • Publicly demonstrate your commitment to consumer privacy
  • Promote your independently certified status
  • Enhance trust and transparency
  • Win new business opportunities

About the EDAA

The EDAA manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising/OBA) and we’re approved to independently certify compliance to their programme.

The EDAA’s main purpose is to provide companies across Europe the ‘AdChoices Icon’; A consumer-facing, interactive symbol that links consumers to an online portal, where consumers can find simple information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads.

The EDAA process is as follows:

  1. Sign up to the EDAA Framework
  2. Implement the Ad Choices icon and integrate into the youronlinechoices.eu platform
  3. Self-certify your compliance to the Framework
  4. Independently certify your compliance with an approved auditor (that’s us!)

Need to speak to us

For more information please get in touch:

This email address is being protected from spambots. You need JavaScript enabled to view it. +44 (1442) 200 767

Contact us

       

ABC - Audit Bureau of Circulations
207/209 High Street, Berkhamsted,
HP4 1AD, United Kingdom

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