Strengthen your reputation with an EDAA audit

In 2010 we became the UK’s first auditor to perform behavioural advertising audits. Today we continue to work with leading companies as an approved Certification Provider for the EDAA (European Interactive Digital Advertising Alliance)

How do you raise trust in behavioural advertising?

Online advertising can often overwhelm consumers, leading to concerns about data tracking and a lack of transparency*.

This trust gap poses challenges for advertisers and raises questions about data security.

*EDAA’s Your Online Voices Survey

Look for the EDAA’s Seals

Our independent audit enables you to earn the widely recognised EDAA Seals. Earning an EDAA Seal signifies your adherence to best practices in data-driven advertising. This includes providing consumers with clear choices and control.

The EDAA Trust Seal
The AATP Transparency Seal

Benefits of using ABC

Easy engagement

We use a proven and rigorous audit methodology in all our assessments. We take a consultative approach which means we’ll help you understand what’s required, and provide advice to help you secure your compliance.

Expertise at your fingertips

We’re a leading provider of data privacy audits. We pioneered Online Behavioural Advertising (OBA) audits in the UK in 2010 and have been shaping and auditing to industry agreed standards ever since.

Value for Money

As a non-profit distributing organisation, value for money is built into our core as we focus on delivering excellent, cost effective services.

Marketing support

Our independent audit establishes you as a trustworthy business partner and sets you apart from unaudited competitors. Use our carefully crafted free marketing materials to showcase your certification and get the most value from your audit.

Customer satisfaction

We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.

Our overall satisfaction rate stands at 95% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.7 out of 4.

Thank you ABC for another completed audit cycle for our EDAA Certification. As always, with your help the audit was straightforward and uncomplicated.

Rachel Glasser

Chief Privacy Officer, Magnite

Your EDAA audit options

The EDAA manages two European self-regulatory programmes for data-driven advertising (or Online Behavioural Advertising/OBA) aimed at addressing different challenges in the industry:

The EDAA Trust Seal
The AATP Transparency Seal

Both programmes require implementation of the EDAA’s main product - the ‘AdChoices Icon’; A consumer-facing, interactive symbol that links consumers to an online portal, where consumers can find simple information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads.

Our EDAA audits are available to all companies involved in delivering targeted advertising and/or collecting behavioural data.

Did you know, we can also audit you from any geographic location, so whether you have one or twenty offices around the globe, you can include all of your business operations.

Why get independently audited?

Conducting our independent audit offers numerous benefits:

Publicly demonstrate your commitment to consumer privacy
Promote your independently certified status
Enhance trust and transparency
Win new business opportunities

About the EDAA

The EDAA manages two European self-regulatory programmes for Data-Driven Advertising and we’re approved to independently certify compliance to both of their programmes.

The EDAA’s main purpose is to provide companies across Europe the ‘AdChoices Icon’; A consumer-facing, interactive symbol that links consumers to an online portal, where consumers can find simple information about data-driven advertising as well as a mechanism for exercising informed choice over personalised ads.