Stand up to ad fraud with a TAG audit
We’ve been auditing to anti-fraud standards since 2014 and are a leading media auditor underpinning TAG’s Certified Against Fraud Programme (CAF).
How can I ensure my traffic is genuine?
Advertisers expect their content to be viewed by legitimate consumers with the power to spend money.
But criminal organisations have infiltrated the digital supply chain and now, through bot-generated invalid traffic, are stealing billions from advertisers.
Find security in TAGs Certified Against Fraud seal
Our independent anti-fraud audit enables you to obtain the globally recognised TAG (Trustworthy Accountability Group) Certified Against Fraud Seal.
Achieving the Seal demonstrates a commitment to upholding anti-fraud standards. It helps to eliminate fraudulent traffic across the advertising supply chain.
Benefits of choosing ABC
Easy engagement
Expertise at your fingertips
Value for Money
Marketing support
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 95% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.7 out of 4.
Undergoing ABC’s audits has brought great value to our business and to the individuals in our team. Thanks for a great experience.
Agata Brodniewska
Ad fraud is a global issue and, by working with TAG and expert auditors like ABC, these companies are showing their commitment to fighting fraud across the digital supply chain.
Mike Zaneis
Your TAG audit options
Whether you’re a direct buyer, seller, intermediary, platform or anti-fraud vendor, we have a tailored TAG audit just for you.
Did you know, we can also audit you from any geographic location, so whether you have one or twenty offices around the globe, you can include all of your business operations.
For a comprehensive approach, why not go Platinum?
TAG Platinum Members have earned each of TAG’s available Certifications:
Achieving Platinum status through our independent audit sets the bar even higher. It demonstrates a significant investment into reducing three of the biggest challenges in digital advertising.
Going Platinum will enhance trust and transparency for your trading partners and also means you’re leading by example for the rest of the industry. Plus, our enticing Platinum discount offer sweetens the deal.
Steps to certification
Getting to know you
Your dedicated account manager will guide you through the process and confirm your requirements. Once your TAG membership is confirmed and we’re all set up, we’ll start the audit process.
Preparing for audit
Our Audit Manager will explain the relevant TAG guidelines and understand how your business aligns with them. We take a consultative approach, offering feedback and compliance recommendations before the audit. We'll provide a tailored information request document outlining everything you need for the audit.
Conducting the audit
Once you've gathered evidence, we'll schedule the audit, usually conducted via video call. Our audit includes reviewing your policies, conducting tests, assessing reporting, and confirming data integrity.
Sharing the findings
After successfully completing the audit, we'll issue a private audit report to both you and TAG. This report details your compliance with TAG Guidelines.
Receiving the seal
TAG reviews our report and, upon approval, awards you the TAG Certified Against Fraud Seal. At this point, your account manager will share free marketing resources to maximise our partnership's value.
Why get independently audited?
Conducting our independent ad fraud audit offers numerous benefits:
- Demonstrating best practices
- Enhancing your business processes
- Promoting your independently certified status
- Building trust and transparency
- Winning more business
About TAG
We're proud to be a registered auditor for TAG (the Trustworthy Accountability Group).
TAG is a leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Its mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety.
TAG Membership is required in order for TAG to issue their seals. Please contact TAG to find out more about their programmes and membership fees.
