Reduce the threat of malware with a TAG audit
We’re a leading media auditor underpinning TAG’s Certified Against Malware Programme (CAM).
How can I prevent my ads from containing malware?
Consumers are increasingly affected by clickjacking and ransomware; forms of malware installed by seemingly legitimate advertisements.
The digital ecosystem needs to fight back, to prevent further disruption and increase consumer confidence.
Minimise risk with TAG’s Certified Against Malware seal
Our independent anti-malware audit enables you to obtain the globally recognised TAG (Trustworthy Accountability Group) Certified Against Malware Seal.
Achieving the Seal demonstrates a commitment to upholding anti-malware standards. It helps to reduce the risk of malware infiltrating the supply chain.
Benefits of choosing ABC
Easy engagement
Expertise at your fingertips
Value for Money
Marketing support
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 99% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.
The recent Brand Safety Consumer studies, conducted jointly with the Brand Safety Institute (BSI), found that over 80% of UK and US consumers would reduce their spending on an advertised product by more than half if the ad had infected their computers or mobile devices with malware – and over 57% would stop buying that product altogether.- TAG
Your TAG audit options
Whether you’re a direct buyer, seller, intermediary or platform we have a tailored TAG audit just for you.
Did you know, we can also audit you from any geographic location, so whether you have one or twenty offices around the globe, you can include all of your business operations.
For a comprehensive approach, why not go Platinum?
TAG Platinum Members have earned each of TAG’s available Certifications:
Achieving Platinum status through our independent audit sets the bar even higher. It demonstrates a significant investment into reducing three of the biggest challenges in digital advertising.
Going Platinum will enhance trust and transparency for your trading partners and also means you’re leading by example for the rest of the industry. Plus, our enticing Platinum discount offer sweetens the deal.
Steps to certification
Getting to know you
Your dedicated account manager will guide you through the process and confirm your requirements. Once your TAG membership is confirmed and we’re all set up, we’ll start the audit process.
Preparing for audit
Our Audit Manager will explain the relevant TAG guidelines and understand how your business aligns with them. We take a consultative approach, offering feedback and compliance recommendations before the audit. We'll provide a tailored information request document outlining everything you need for the audit.
Conducting the audit
Once you've gathered evidence, we'll schedule the audit, usually conducted via video call. Our audit includes reviewing your policies, conducting tests, assessing reporting, and confirming data integrity.
Sharing the findings
After successfully completing the audit, we'll issue a private audit report to both you and TAG. This report details your compliance with TAG Guidelines.
Receiving the seal
TAG reviews our report and, upon approval, awards you the TAG Certified Against Malware Seal. At this point, your account manager will share free marketing resources to maximise our partnership's value.
Why get independently audited?
Conducting our independent malware audit offers numerous benefits:
- Demonstrating best practices
- Enhancing your business processes
- Promoting your independently certified status
- Building trust and transparency
- Winning more business
About TAG
We're proud to be a registered auditor for TAG (the Trustworthy Accountability Group).
TAG is a leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Its mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety.
TAG Membership is required in order for TAG to issue their seals. Please contact TAG to find out more about their programmes and membership fees.
