Gain peace of mind with a certified CV tool for brand safety
We work with leading technology companies, conducting precise testing that proves their CV tool performs as expected in relation to TAG’s Brand Safety Guidelines.
What is CV Technology?
Publishers use Content Verification (CV) technology to categorise the content of their webpages so they can better package their inventory.
Advertisers use it to:
- Independently check their brand safety requirements are being met by their media partners (e.g. ads aren’t being served outside of exclusion or inclusion lists).
- Assess the brand safety risk of webpage content and manage which environments their brand messaging appears in.
Brands need to be able to trust that the CV technology they choose is capable of reducing the risk of ad-misplacement. That’s where our independent CV testing to the Trustworthy Accountability Group (TAG) Brand Safety Guidelines comes in.
What does our CV testing entail?
Comparability - Our CV testing is conducted in a walled garden, meaning that each tool goes through exactly the same testing algorithms within a controlled environment. This consistency means that our testing programme has a clear process and the results are comparable.
Rigorous testing - We independently check each CV tool’s performance in a range of scenarios. This assures the user that the tool is performing as expected in relation to TAG’s Brand Safety Guidelines.
Independent assurance - TAG then certifies the tools based on the results of our independent testing.
A TAG certified CV tool...
- Demonstrates accountability
- Delivers confidence in the data produced
- Raises trust and transparency
- Supports industry standards
ABC tested CV Tools
These CV tools are capable of classifying, reporting and/or blocking the serving of advertising on media properties which contain content deemed (in)appropriate by advertisers as specified by TAG:
Owner statement
Adloox’s advanced brand safety and content verification solution safeguards the brand by ensuring your ads don’t end up alongside inappropriate content or appear in unsavory environments.
Our proprietary algorithm analyses multiple elements in real-time to determine the page content and context. If deemed potentially damaging, our premium firewall blocks your ads from appearing and our unique additional level of human verification reduces risk even further.
By offering unrivalled transparent and granular data, Adloox empowers and enables its clients to optimise their spend efficiency and maximise the value of their digital media investments.
Owner statement
AdSquirrel, an A.I Brand Safety & Contextual Targeting tool, uses sophisticated models to analyze article content and images in real-time, returning 5 different results in the context of Brand Safety, Topic Classification, Keyword Targeting, Named Entity Recognition, and Sentiment Analysis.
AdSquirrel uses Machine and Deep Learning algorithms run in Google Cloud to facilitate the scaling of the process achieving low latency predictions (under 50ms) and utilizes the AdManager connection for easy targeting and reporting while also allowing manual intervention through keyword blocklists.
All this information is illustrated in a modern design Dashboard which provides statistics, graphs, and useful insights for the end user.
Owner statement
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization.
We aim to be the global benchmark for trust and transparency in digital media quality for leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight.
Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.
Owner statement
illuma is an AI company whose contextual technology is used by brands and agencies to boost the results of digital ad campaigns, providing a scalable and performant alternative to third-party cookies.
illuma works during live campaigns, expanding to target relevant audiences across the web and CTV, based on real-time engagement patterns and the content consumption of known users.
Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for commercial activation. illuma is based in London with additional offices in New York.
Owner statement
Mantis is a brand safety and contextual product powered by IBM Watson Natural Language Understanding.
As a brand safety provider, Mantis understands the need for transparency and accountability in the space, and the audit demonstrates that Mantis' methodology has been rigorously tested.
We’re pleased to provide independent assurance that these tools are capable of providing services in support of TAG’s Brand Safety Certified Guidelines. Their decision to undertake independent verification demonstrates their commitment to transparency and accountability, both of which are valued attributes in today’s digital supply chain.