Brand Safety

We’re an established auditor in this area, having been involved in the evolution of Brand Safety standards from the initial years of IASH in 2005, to the creation of Content Verification (CV) Principles in 2010, to the JICWEBS DTSG (Digital Trading Standards Group) Principles.

Following the merger of JICWEBS and The Trustworthy Accountability Group (TAG), we now support the world's leading program to fight criminal activity and protect brand safety in digital advertising.

The TAG Brand Safety Certified Program helps companies demonstrate their commitment to brand protection and ensure that advertising partners have taken the necessary steps to reduce the risk of unsafe ad placements.

This helps clarify for advertisers why their brands are safe in your hands.

The TAG Brand Safety Certified Program also covers Content Verification (CV) tools. Our established testing in this area provides insight into the capabilities of CV products to block and report ad misplacement, and the value these brand safety tools can deliver.

In both areas we take a consultative approach to ensure you not only experience a smooth audit but also value the end result with our post certification marketing support.