Delivering a Valued Stamp of Trust for the Media Industry

Breakfast Briefing

BB June 17

More choices, less trust?

With such a breadth of media platforms and channels now available, buyers and planners are spoilt for choice. But how has the increase in options affected transparency in trading - and how can you trust what you're being told?

Editor David Pidgeon, our Chair for this event, talked about some of the challenges facing buyers and planners before he introduced our line-up of high profile industry speakers.

Attendees had the chance to find out the answers to questions such as:

  • How are new routes to market being made transparent?
  • How is ABC keeping pace?
  • What questions do you need to be asking as part of your buying negotiations?

Chair & Speaker
David Pidgeon

David Pidgeon
Mediatel Newsline

View David's bio



Belinda Beeftink1

Belinda Beeftink
Deputy Director 
Media Research, IPA

Luke Bozeat

Luke Bozeat
Chief Operating Officer
MediaCom UK

View Luke's presentation

Steve Goodman1

Steve Goodman
MD of Print Trading

View Steve's presentation

Jan Pitt1

Jan Pitt
Director of Client Services

View Jan's presentation

Justine Southall

Justine Southall
MD of Fashion and Beauty
Time Inc UK

View Justine's presentation

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Supported by

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jic white

The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.