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"Working with ABC in the past, we had confidence they would be a trusted partner to turn to for guidance, expertise and support."
Leena Vara-Patel, Operations & Ad Tech Director, agenda21
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business." Jamie Credland, SVP Marketing and Strategy, The Economist Group
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves." Larry Goldstein, Vice President, Research Audit Services, comScore
“ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with their stamp of trust.”
Adam Crow, Head of Publishing, MediaCom
"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process." Tim Sleath, VP Product Management, Exponential
"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact." Albert Read, MD, Conde Nast
“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”
Craig Smith, Trading Director, Print & Digital Display, Mindshare
The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.