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"The industry is working hard to ensure brands are protected online. At GroupM, we believe it's vital to uphold and adopt industry standards. ABC's verification to the JICWEBS standards gives our brand and our clients increased confidence in digital trading processes." Bethan Crockett, Digital Risk Director, GroupM UK
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business." Jamie Credland, SVP Marketing and Strategy, The Economist Group
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves." Larry Goldstein, Vice President, Research Audit Services, comScore
"Every figure on an ABC certificate is backed up by evidence – ensuring the ABC supplies the granular qualified data that simply doesn’t exist anywhere else." Steve Goodman, MD Print Trading, GroupM UK
"The ABC Brand Report helps to show true audience reach across multiple traditional and digital platforms." Michael Brunt, CMO and MD Circulation, The Economist Group
"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact." Albert Read, MD, Conde Nast
"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process." Tim Sleath, VP Product Management, Exponential
The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.