Prove the credentials of your digital products

We deliver audits that support a variety of digital media platforms including digital copies, email newsletters, social media platforms, websites & apps. You don’t need to have a print product to join ABC and deliver our stamp of trust to your buyers.

How do you attract media spend?

Securing advertising spend is challenging. In a competitive market your potential buyers are faced with increasing choices for their ad budget.

So how do you make it easy for buyers to choose your products across multiple platforms? Is your sales story strong and credible?

You need a solution that will help your sales team speak confidently about the true reach of your brands.

Deliver proof of your numbers

Having the ABC Stamp of Trust across your portfolio puts you on the map for buyers.

We’re recognised as the source of trusted trading data for published media.

Our data shows how your digital products get to market, and provides insights into how your audiences value your content.

Ultimately, having ABC certified data saves your buyers time and gets you in the door, on the plan and winning more advertising budget.

Benefits of choosing ABC

Credibility and trust

Your data is independently verified, building trust with advertisers and making it easier to attract ad revenue.

Transparency

Clear and accurate reporting demonstrates your commitment to honesty, maintaining trust with advertisers.

Industry standards

Adhering to industry standards provides you with a recognised and consistent way to measure and report data.

Data access

You’ll be included in our reports and data services, raising your profile with media buyers and advertisers.

Competitive advantage

Delivering audited data sets you apart from unaudited competitors, advertisers prefer working with brands delivering accurate data.

Membership benefits

We offer valuable resources such as marketing support and training, maximising the value of your certification.

Customer satisfaction

We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.

Our overall satisfaction rate stands at 97% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.

Industry standard data

Our standards enable clients to report their brand reach and engagement in an accurate and comparable way. They’re developed by ABC’s Reporting Standards Groups consisting of experienced practitioners representing both buyers and sellers.

Our standards:

Provide clear metric definitions and reporting requirements.
Detail what data must be reported
Adapt to allow new routes to market to be measured and reported.

They ensure the data we release is accurate, relevant, useful and proven; being based on factual evidence.

We’re here to help you understand the requirements.

View the Standards

Your audit options

You can get ABC certified figures for a variety of platforms

Digital Copies

If you publish digitally, our audits deliver industry agreed measurement of circulation (or Publication Active Views). Providing trust in the numbers you deliver.

Newsletters

Email newsletters are an important communication tool for many media brands. Use this audit to deliver trusted distribution figures and help attract sponsorship and advertising revenue.

Websites & Apps

With our web & app audits we can verify your google analytics figures or provide analysis of your Monthly Unique Users, page impressions, visits, duration and other auditable metrics provided by your analytics provider.

Social Media

Prove your social media engagement with our social media certification services. It’s a straightforward process to deliver trusted figures.

Contact us to see how we can help your brand

Steps to certification

Getting to know you

A member of our account team will work with you to understand your requirements and timelines. They'll help you understand which standards are relevant to you and how to get started.

Preparing for the audit

Once a date has been set for your audit, a member of our audit team will contact you and describe what data and evidence we'd like to see. They'll describe the audit process and answer any questions you may have.