Prove the credentials of your digital products
We deliver audits that support a variety of digital media platforms including digital copies, email newsletters, social media platforms, website & app activity. You don’t need to have a print product to join ABC and deliver our stamp of trust to your buyers.
How do you attract media spend?
Securing advertising spend is challenging. In a competitive market your potential buyers are faced with increasing choices for their ad budget.
So how do you make it easy for buyers to choose your products across multiple platforms? Is your sales story credible?
You need a solution that will help your sales team speak confidently about the true reach of your brands.
Deliver proof of your numbers
Having the ABC Stamp of Trust across your portfolio puts you on the map for buyers.
We’re recognised as the source of trusted trading data for the magazine industry.
Our data shows how your digital products get to market, and provides insights into how your audiences value your content.
Ultimately, having ABC saves you and your buyers time and gets you in the door, on the plan and winning more advertising budget.
Benefits of choosing ABC
Credibility and trust
Transparency
Industry standards
Data access
Competitive advantage
Membership benefits
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 96% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.
Industry standard data
Our standards enable clients to report their brand reach and engagement in an accurate and comparable way. They’re developed by ABC’s Reporting Standards Groups consisting of experienced practitioners representing both buyers and sellers.
Our standards:
- Provide clear metric definitions and reporting requirements.
- Detail what data must be reported
- Adapt to allow new routes to market to be measured and reported.
They ensure the data we release is accurate, relevant, useful and proven; being based on factual evidence.
We’re here to help you understand the requirements.
Your audit options
You can get ABC certified figures for a variety of platforms
Digital Copies
If you publish digitally, our audits deliver industry agreed measurement of circulation (or Publication Active Views). Providing trust in the numbers you deliver.
Newsletters
Email newsletters are an important communication tool for many media brands. Use this audit to deliver trusted distribution figures and help attract sponsorship and advertising revenue.
Websites & Apps
With our web & app audits we can verify your google analytics figures or provide analysis of your Monthly Unique Users, page impressions, visits, duration and other auditable metrics provided by your analytics provider.
Social Media
Prove your social media engagement with our social media certification services. It’s a straightforward process to deliver trusted figures.
Steps to certification
Getting to know you
A member of our account team will work with you to understand your requirements and timelines. They'll help you understand which standards are relevant to you and how to get started.
Preparing for the audit
Once a date has been set for your audit, a member of our audit team will contact you and describe what data and evidence we'd like to see. They'll describe the audit process and answer any questions you may have.
Submitting your data
You'll use our secure online system to submit your data so that the audit may commence.
Conducting the audit
Our Audit team will review your claim, data and evidence. They'll clarify any discrepancies with you if needed and discuss the findings.
Certification
When the audit is complete we'll issue you a certificate which proves your figures and your commitment to transparency for your stakeholders.
How to join
To become audited you need to register your product with us and become a member of ABC,
Contact our Account Management team on +44 (1442) 200 767, .