Deliver trusted attendance data with our event audit
We've worked with leading brands to deliver a complete and accurate picture of attendance for all types of event, whether in-person, online or hybrid.
How do you attract investment?
We understand that attracting brands as exhibitors and sponsors is essential to the success of your event.
Exhibitors and sponsors choose to attend or support events that build brand awareness, generate new business leads and strengthen their networks. However, investing in an event can be a significant decision.
So how can you demonstrate you’re a trusted business partner?
Prove your credentials with an audit
We can help you build confidence with brands and your stakeholders with a simple cost-effective attendance audit.
From trade shows and webinars to awards nights and conferences, an independent audit can be one of the deciding factors that will make clients invest in your event.
And for organisers that are members of UFI, see details of our UFI audit.
Why conduct an event audit?
Credibility and trust
Transparency
Industry standards
Data access
Competitive advantage
Membership benefits
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 97% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.
Industry standard data
Our standards enable clients to report their brand reach and engagement in an accurate and comparable way. They’re developed by ABC’s Reporting Standards Groups consisting of experienced practitioners representing both buyers and sellers.
Our standards:
- Provide clear metric definitions and reporting requirements.
- Detail what data must be reported
- Adapt to allow new routes to market to be measured and reported.
They ensure the data we release is relevant, useful and consistently based on factual evidence.
We’re here to help you understand the requirements.
Your audit options
Whether you hold an exhibition, trade show, conference, webinar, awards night or any other type of event, we can help you build confidence for your clients and stakeholders with a simple cost-effective attendance audit.
In-person events
With physical events you can get registration, visitors, exhibitors and repeat visitor figures certified.
Online events
In addition to online attendance, we can certify your registration numbers, whether the attendees were watching live or recorded and also the average viewing time.
Hybrid events
A popular choice for today’s event organisers, why not do both!
Steps to certification
Getting to know you
A member of our account team will work with you to understand your requirements and timelines. They'll help you understand which standards are relevant to you and how to get started.
Preparing for the audit
Once a date has been set for your audit, a member of our audit team will contact you and describe what data and evidence we'd like to see. They'll describe the audit process and answer any questions you may have.
Submitting your data
You'll use our secure online system to submit your data so that the audit may commence.
Conducting the audit
Our Audit team will review your claim, data and evidence. They'll clarify any discrepancies with you if needed and discuss the findings.
Certification
When the audit is complete we'll issue you a certificate which proves your figures and your commitment to transparency for your stakeholders.
How to join
To become audited you need to register your product with us and become a member of ABC,
Contact our Account Management team on +44 (1442) 200 767, .
