Secure advertiser trust with a circulation audit
We work with the UK's leading media owners, auditing across all media platforms to raise trust in magazine industry data.
How do you win more advertising spend?
Securing advertising spend is challenging. In a competitive market your potential advertisers are faced with increasing choices for their advertising budget.
So how do you make it easy for advertising buyers to choose your brands across multiple platforms? Is your sales story strong and credible?
You need a solution that will help your sales team speak confidently about the true reach and value of your brands.
Make your brand stand out
Being ABC'd puts you on the map for advertising buyers.
We’re recognised as the source of trusted trading data for the magazine industry.
Our data shows how your brands get to market and provides insights into how your audiences value your content.
Advertising buyers use ABC data whether they ask you for it or not, as all the latest ABC data is published on our website.
Ultimately, having ABC certified data saves your advertising buyers time, gets you in the door, on the plan and winning more advertising revenue.
Benefits of choosing ABC
Credibility and trust
Transparency
Industry standards
Data access
Competitive advantage
Membership benefits
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 99% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.9 out of 4.
Industry standard data
Our standards enable media owners to report their brand reach and audience engagement in an accurate and comparable way. They’re developed and maintained by ABC’s Reporting Standards Groups consisting of experienced practitioners representing both buyers and sellers.
Our standards:
- Provide clear metric definitions
- Detail what data must be reported
- Adapt to allow new routes to market to be measured and reported
They ensure the data we release is relevant, comparable and consistently based on factual evidence.
We’re here to help you understand the requirements.
Your audit options
You can get ABC certified figures for a variety of platforms
Print & digital circulation
From print to digital copies, paid and free circulation, we’ve got you covered.
Digital only
No problem. Digital circulation is given equal prominence with print circulation in our reports.
Email newsletters
Prove the quantity and quality of your distribution.
Social Media
Show your social media numbers across all the platforms you use.
Websites
It's simple to include your web analytics figures at minimal additional cost.
Steps to certification
Getting to know you
A member of our account team will work with you to understand your requirements and timelines. They'll help you understand which standards are relevant to you and how to get started.
Preparing for the audit
Once a date has been set for your audit, a member of our audit team will contact you and describe what data and evidence we'd like to see. They'll describe the audit process and answer any questions you may have.
Submitting your data
You'll use our secure online system to submit your data so that the audit may commence.
Conducting the audit
Our Audit team will review your claim, data and audit evidence. They'll clarify their understanding if needed, conduct testing and discuss their findings. Your auditor will detail any remedial actions or recommendations.
Certification
When the audit is complete we'll issue you a certificate which proves your figures and your commitment to transparency for your stakeholders.
How to join
To become audited you need to register your product with us and become a member of ABC,
Contact our Account Management team on +44 (1442) 200 767, .
What our clients say about us
We appreciate all of the extra effort and support that has gone in to assisting us with our first certificate. We are really pleased to be a part of ABC and it will add real credibility to our brand.Elliot Wellsteed-Crook
As usual, the audit process was clear and efficient, with some valuable advice shared at its conclusion. ABC is a key metric, reinforcing our brand credentials and inspiring confidence with our customers.Tim Langford
Working with ABC has helped us show the multiple platforms our audience engages with our brand.Sam Nasser
The entire ABC team were really helpful with the audit. I can't thank the team enough for their help and support.Nikki Dartnell
