Secure buyer trust with a circulation audit
We work with the UK's leading publishers, auditing across all media platforms to raise trust in magazine industry data.
How do you get buyers’ attention?
Securing advertising spend is challenging. In a competitive market your potential buyers are faced with increasing choices for their ad budget.
So how do you make it easy for buyers to choose your products across multiple platforms? Is your sales story strong and credible?
You need a solution that will help your sales team speak confidently about the true reach of your brands.
Make your brand stand out
Having the ABC Stamp of Trust puts you on the map for buyers.
We’re recognised as the source of trusted trading data for the magazine industry.
Our data shows how your brands get to market, and provides insights into how your audiences value your content.
Ultimately, having ABC certified data saves your buyers time, gets you in the door, on the plan and winning more ad revenue.
Benefits of choosing ABC
Credibility and trust
Transparency
Industry standards
Data access
Competitive advantage
Membership benefits
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 97% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.
Industry standard data
Our standards enable clients to report their brand reach and engagement in an accurate and comparable way. They’re developed by ABC’s Reporting Standards Groups consisting of experienced practitioners representing both buyers and sellers.
Our standards:
- Provide clear metric definitions and reporting requirements.
- Detail what data must be reported
- Adapt to allow new routes to market to be measured and reported.
They ensure the data we release is relevant, useful and consistently based on factual evidence.
We’re here to help you understand the requirements.
Your audit options
You can get ABC certified figures for a variety of platforms
Print circulation
From print to digital editions, paid and free circulation, we’ve got you covered.
Digital circulation
Only publish digitally? No problem. Digital circulation is given equal prominence with print in our reports.
Email newsletters
Often providing valuable advertising and sponsorship opportunities, use ABC to prove the quantity and quality of your distribution.
Social Media
It’s straightforward to audit your social media numbers and explain the following you have.
Websites
Verifying your web analytics figures, add this stamp at minimal cost.
Steps to certification
Getting to know you
A member of our account team will work with you to understand your requirements and timelines. They'll help you understand which standards are relevant to you and how to get started.
Preparing for the audit
Once a date has been set for your audit, a member of our audit team will contact you and describe what data and evidence we'd like to see. They'll describe the audit process and answer any questions you may have.
Submitting your data
You'll use our secure online system to submit your data so that the audit may commence.
Conducting the audit
Our Audit team will review your claim, data and evidence. They'll clarify any discrepancies with you if needed and discuss the findings.
Certification
When the audit is complete we'll issue you a certificate which proves your figures and your commitment to transparency for your stakeholders.
How to join
To become audited you need to register your product with us and become a member of ABC,
Contact our Account Management team on +44 (1442) 200 767, .
What our clients say about us
We appreciate all of the extra effort and support that has gone in to assisting us with our first certificate. We are really pleased to be a part of ABC and it will add real credibility to our brand.Elliot Wellsteed-Crook
As usual, the audit process was clear and efficient, with some valuable advice shared at its conclusion. ABC is a key metric, reinforcing our brand credentials and inspiring confidence with our customers.Tim Langford
Working with ABC has helped us show the multiple platforms our audience engages with our brand.Sam Nasser
The entire ABC team were really helpful with the audit. I can't thank the team enough for their help and support.Nikki Dartnell
