Amplify your ABC with our marketing and training resources
ABC certification places your brand on the map for media buyers, setting you apart from unaudited competitors and giving you a valuable commercial edge.
Explore our resources to maximize your ABC advantage. Choose marketing tools to support your promotional activity, book training for your sales teams, and stay informed by subscribing to our e-alerts or newsletters.
Top tips to stand out!
- Promote your ABC logo - In your titles, media kit and proposals
- Educate your team - Ensure your sales and marketing teams are well briefed on why ABC stands you apart
- Use our marketing resources - These strong messages will help agencies, advertisers and partners understand the value of your ABC
Marketing resources
Maximise your ABC advantage. Choose marketing tools to support your promotional activity, book training for your sales teams, and stay informed by subscribing to our e-alerts or newsletters.
Stand out with the ABC Logo
Our logo is instantly recognisable in the industry as a ‘stamp of trust’. It’s a clear sign that you’re committed to transparent trading processes and that your advertisers can trust in the media you offer.
Being able to include an ABC logo stands you apart from your competition so make good use of it in your marketing materials.
Once your certificate is live on this site you’re welcome to download and use our logo.
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Tell advertisers why your ABC matters
Direct advertisers aren't always aware of the risks when spending in titles that don’t provide independent proof of their circulations.
Our ‘Be wise when you advertise’ communication is targeted at this group.
It's personalised with your logo, ABC figures and brand names and contains all the key messages you’d want your clients to hear.
Use in proposals to emphasise the quality of your pitches.
Explain why Media Buyers love ABC
Here are our latest Agency Research results, showing how much agencies value ABC.
Ensure your sales teams include these key points in their agency pitches and amplify your competitive advantage.
Request Press Release support
We’re always happy to help you draft PR materials, whether it's a press release or a supportive quote.
Your first ABC Certificate? Why not announce your new ABC status on our website!
If you’re planning a press release and would like to check messaging or include a quote from ABC, please contact Suzy Saker, our PR Manager, at: or on 01442 200762.
Order your QR code for instant access
Promote your ABC membership by placing a QR code in your publication or on your website. Readers/Users can quickly scan it using their phone to be directed straight to your ABC page with your latest data and certificate details.
Please email and we'll generate a bespoke QR Code for you.
Choose your personalised ad
Our house ads have been designed to help you promote your certification and why it’s important for advertisers to use audited data.
You can customise the artwork with your logo, sales team contacts and even highlight your total average circulation figure in the ‘What’s in a number’ design.
To request an ad or enquire about a particular format, please contact your Account Manager or email us at
Select your custom made images
Our bespoke images help you promote your ABC credentials on email and social.
Don’t forget to include links back to our website and/or social media pages to help validate your message. We may even repost it to our audience. Contact your account manager for more details.
See how others are shouting about their ABC
These marketing resources are designed to help you amplify your ABC quickly and easily. Here's what others are doing with them...
Training
Our training sessions are free for all our members.
Whether you’re brand new to ABC, need a refresher or want a deep dive into a certain area, our sessions are tailor-made to meet your needs.
- 45 minute training sessions
- Delivered online or at your workplace
- Expert ABC trainers
- Introductory, reminder or ‘deep dive’ sessions
- Bespoke content, made for you
Stay informed
e-Alerts
eAlerts is our free and personalised email service which keeps you up to date with information on:
- newly issued certificates
- updated certificates
- notification of any resolved complaints
- details of any exclusion notices issued
Sign up to communications when you sign up to this site
Newsletters
Keep up to date with the latest ABC news and reporting standards delivered directly to your inbox.
Sign up to eAlerts when you sign up to this site
