jicwebs logoJICWEBS is the UK's Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).  JICWEBS oversees the independent development of Good Practice and Standards in the areas of brand safety, ad fraud and viewability.

Brand Safety

DTSG Certification
The Digital Trading Standards Group (DTSG) was set up in 2012 to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem.
Our DTSG audits enhance transparency in the digital display advertising market, ultimately giving brands greater confidence that their advertising won’t be associated with content that could jeopardise brand reputation.

Content Verification Certification
Based on the JICWEBS Content Verification (CV) Principles, our Certification process provides insight into the capability of different CV products to block or report ad misplacement. This gives advertisers and buyers a higher level of confidence when making decisions and using these tools. It shows these companies’ commitment to transparency in the area of brand safety.

View our audited brand safety clients
For more information on our brand safety audits contact us

The objective of our testing programme is to verify whether a product is capable of counting viewable impressions in accordance with the JICWEBS Principles.
Our Viewability reports clearly present each products test results and methodology, which helps to minimise discrepancies by educating our industry on differences and how to manage them.

View our audited Viewability clients
For more information on our Viewability audits contact us
For Ad Fraud see TAG

Want to get our stamp of trust?

Click here to start the process