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Laura and Suzy delivered a fascinating, well-structured session, clearly explaining how ABC delivers both media brand measurement and digital verification to industry agreed standards. The feedback was extremely positive from all delegates and we look forward to arranging more training sessions with ABC in future. 
Dinesh Joseph, Learning & Development Manager at GroupM University

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ABC - Audit Bureau of Circulations Ltd
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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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