ABC's latest news:
We’re pleased to announce that, via our Reporting Standards Groups, we’ve updated our Standards for a number of products, to offer greater flexibility in what media owners can report.Event Attendance
With the increase in hybrid events, we’re ...
The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and planner research survey.
73% of respondents we surveyed in January 2022 agreed they ...
08 March 2022Demand for third party validation of compliance continues to grow.
We congratulate all our clients who have been awarded seals across TAG’s various programs. According to TAG, a large majority of recertified seals (62%) were awarded ...
We’re pleased to announce that we’ve launched a new, simplified data page that means - for the very first time - visitors to our website can access all current ABC data products in one easy-to-use table.
Updated daily at midday, this new ...
Alongside our traditional event audit, we now provide the same industry stamp of trust to online events.
Whether it be a conference, a webinar, an awards ceremony we can help.
The new Industry agreed standards are simple, quick and robust.
Promote your ABC data by using a QR code that links directly to your latest ABC certificate.
QR codes have increasingly become more mainstream and recognisable. They allow people to quickly scan them using their phones and be directed to a ...
Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!
In 1931 the industry had an issue; Advertisers were being lied to in an attempt to gain more money from ad revenue. So ISBA set out with a simple ...
We’re excited to be working with CFlight – the recently launched joint broadcaster project focused on delivering a new TV ad measurement tool.
Facilitated by Thinkbox and Project Manager Andrew McIntosh, ITV, Channel 4 and Sky have ...
We’re proud to have been re-appointed by BARB to independently audit their census-level BVOD data.
As part of a rigorous tender process, BARB has reviewed all their contractors involved in delivering their ‘gold standard’ that ...
ABC has independently validated 88 companies for TAG seals in first recertification process since JICWEBS merger.
TAG (Trustworthy Accountability Group) is a global industry initiative to fight criminal activity and protect brand ...
Following the merger of TAG and JICWEBS, we’re pleased to announce we’ve taken over management of the UK’s Viewability and AV (Audio Visual) Standards, having played an integral role in their development over many years.
We’re excited to announce that our Chief Executive Simon Redlich has been appointed as the new global President of the International Federation of Audit Bureaux of Certification (IFABC), an elected position he will hold for the ...
To further support education and promote good practice in the field of brand safety, we’re pleased to offer our TAG clients the opportunity to undertake Brand Safety Officer (BSO) training at a special discounted rate through our ...
We’re delighted to announce Apple News+ has become an ABC Certified Supplier, following our successful audit of their ‘All you can read sales’ data for Consumer Magazines.
Achieving Certified Supplier status means Apple News+ has ...
Last year, we were delighted to achieve the highest level of Cyber Essentials accreditation – Cyber Essentials Plus – to show our commitment to protecting our customers’ data.
Cyber Essentials is a government-backed, ...
It’s with great sadness that we learned of the passing of Jerry Wright last weekend.
Jerry was our CEO for 7 years and in that time he saw about great change, including a shift of our services into the digital world and a brand ...
We’re pleased to announce we’ve expanded our independent validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes.
This follows our appointment last year as a TAG approved auditor, and our ...
Following widespread discussions with publishers, agencies, advertisers and their trade bodies, we’re today announcing new data reporting options for national newspapers.
These changes have been made to create a balance in how the ...
ABC has announced temporary updates to its reporting standards, enabling media activity during the COVID-19 restrictions to be reported transparently and distinctly.
In agreement with our Board, we’ve made a number of temporary amends ...
Following the lockdown restrictions imposed in the UK in March 2020 we made a number of temporary variations to our Reporting Standards to assist publishers in continuing to report the unexpected and rapid changes made to their publications and ...
LoopMe, MiQ, Smaato and TEADS become ABC’s first group of companies to recertify for the Trustworthy Accountability Group’s (TAG) Certified Against Fraud Seal following ABC’s independent validation process.
All four companies have ...
Today it’s announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standard initiative.
Since being appointed by IAB UK following their initial announcement, ABC ...
We’re pleased to launch a new function on our Data Hub that enables users to run their own custom-made data reports.
The new ‘Save View’ tool enables members and subscribers to save frequent data search parameters, reducing time spent ...
In December 2019 we used a 5 point Likert scale to ask agencies how they felt about a variety of statements relating to ABC...
ABC Media Agency ...
We can confirm that yesterday the Telegraph gave us notice of their resignation from ABC membership. As a result, the ABC figures released on Thursday 16th January will be the last available for the Telegraph.
This move by the Telegraph ...
A new industry agreed ABC figure for the national newspaper sector clearly illustrates the scale of today’s printed newspaper market.
Our new Total Circulated Copies figure represents the complete number of copies distributed by ...
We’re excited to launch our Data Hub, a brand new reporting tool that makes it quick, easy and intuitive for our members and subscribers to find audited ABC data for published media brands.
On the Data Hub, users are immediately ...
Our free interactive guide is designed to help you get to grips with online standards. Appearing in Mediatel News recently, our CEO Simon Redlich explains ...
We’re delighted to launch a new reporting option that will enhance the ability of media owners to show buyers the multi-platform reach of their brands using ABC data.
Media owners now have the option to include headline Google ...
Media buyers may access more than 14,756 audited media brands across 19 countries
We’re pleased to share that the IFABC (International Federation of Audit Bureaux of Certification) has launched the Certified Media List, the first ...
Following the release of our latest Consumer figures, we really liked David Pigeon’s article which pointed out that “while the audiences might not always be high, engagement levels certainly are - and that's surely what advertisers are ...
ABC conducts first ever mobile web viewability audit to JICWEBS Standards
Today, Comscore’s vCE product became the first to be certified to JICWEBS’ Viewability Principles for mobile web, following successful completion of our ...
We’re delighted to be partnering with media agency agenda21 on stage at the 614 Group’s 2019 Brand Safety Summit on Thursday 9th May.
In our session, entitled ‘The Benefits of Auditing - a joint case study with agenda21 and ABC’, ...
Your industry representatives
When we see a product in its final polished state, it can be easy to forget how much work has happened behind the scenes. The existence of media measurement data is no different, and it’s worth remembering ...
We’re pleased to unveil today a fresh new look for our website.
Following a review of our products and client needs we’ve made it easier for people to engage with both our data and our audit services.
Our updated website provides ...
We’re pleased to announce that Simon Redlich, ABC’s Chief Executive, has been elected onto the Executive Committee of IFABC (the International Federation of Audit Bureaux of Certification).
IFABC is a global federation of bureaux ...
We’re pleased to be releasing our 2018 review which focuses on Trust in Media.
In this document we highlight some of the research and initiatives we as an industry have delivered over the past year to increase transparency in media ...
18/10/2018We’re pleased to announce a design update to the front page of our National Newspaper certificates, enabling media owners to display the total number of digital editions clearly alongside their headline print figure. This change has ...
Our Business Media report, released at midday today, is the first to be made freely available to non-ABC members.
This new approach is being trialled in recognition of the fact that a large proportion of media buying in the B2B sector ...
We’re proud to have received our Cyber Essentials Certificate which confirms our compliance with the requirements of the UK Government's Cyber Essentials Scheme.
Cyber Essentials is a cyber security standard that organisations can ...
ABC, the leading UK digital verification expert and Joint Industry Currency for media measurement, has been authorised by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the ...
We’re delighted to extend our brand new certificates, which have been developed in consultation with the Industry, across the business media sector.
Our new ‘at a glance’ certificates allow advertisers and agencies to access trusted ...
We’re excited to say we’ve just completed an Agency Training Roadshow to help buyers and planners learn how they can find important trading information using our redesigned certificates.
At each session we summarised the key updates ...
Today we released our latest Viewability report that, for the first time, includes viewability testing results for Desktop Video in addition to Desktop Banner.
The report shows that, when configured correctly, the products we’ve ...
15/02/2018Be ready for the changes: Download our Interactive Report Guide
Walk through the new look certificates
Our new report for the Consumer Magazine sector marks a key step change in the delivery of our data, revealing new industry ...
We’re delighted to unveil our brand new certificate design, which has been developed to reflect the recent updates to our Industry Standards.
Watch the certificate walkthrough video here
Our new ‘at a glance’ certificates allow media ...
We’re delighted to announce a number of improvements which will support market growth whilst making ABC data more accessible to both publishers and agencies and easier to use when trading.
"These enhancements to our service come as a ...
Our Consumer Magazine Reporting Standards Group (RSG) has agreed an amendment to ABC standards that will give publishers greater flexibility to demonstrate how they use new routes to market.
The change relates to Controlled Free ...
Certification scheme opens for companies providing anti-fraud products
JICWEBS – the independent body that defines best practice and standards for trusted online ad trading in the UK – has announced the next stage in the move to ...
We were delighted to be announced Best Newcomer at the Nimble 2017 awards, held on 14th September 2017.
This title is awarded to the company that has made the biggest impact using Nimble software in their first 12 months.
The awards team ...
We’re pleased to share that our ‘Introduction to ABC’ online learning course for agencies and advertisers, launched in Spring 2017, has been shortlisted for the ‘Course of the Year’ title at the Nimble 2017 Awards.
The ceremony, taking ...
We’re delighted to announce a new reporting option for the Consumer Magazine sector, designed to help media owners highlight the potential value of new distribution methods.
The ‘Optional Analyses’ rule, agreed this summer by our ...
A wide ranging set of changes for Regionals were recently agreed by the industry. The changes are designed to enhance the value of your ABC while reducing the cost, and remove unnecessary complexity without diluting the stamp of trust ...
ABC is pleased to announce the launch of its first online learning course for media buyers and planners
ABC online courses have been created to make ABC data training quick, easy and enjoyable. Freely available to media buyers and ...
We are pleased to announce the inclusion of three new ABC brand reports in our Island of Ireland report (December end 2016 period), released today.
These new brand reports give media owners the opportunity to demonstrate independently ...
ABC is pleased to announce that Affectv and RadiumOne are the first companies it has verified to the JICWEBS Good Practice Principles.
ABC’s role, as a JICWEBS-approved Verification Provider (VP), is to independently audit ...
ABC has today released its latest Viewability Report, which showcases the results of testing for a range of products that have met the industry-agreed viewability standards set out by JICWEBS.
As well as presenting updated results on ...
The ABC Board is very pleased to announce the appointment of Simon Redlich as the company's CEO on a permanent basis. Simon has held the post of interim CEO since the start of 2016. During that time he has worked closely with both ...
The board of ABC is today announcing the appointment of Derek Morris as its Chairman Designate.
Derek will take up the position of Chairman after the next ABC board meeting on 7 December 2016. He will replace Sally Cartwright OBE who ...
ABC is pleased to announce the launch of its online anti ad-fraud verification programme.
This follows the recent announcement by JICWEBS of a recognised, industry-agreed set of Good Practice Principles for reducing the risk of ...
The Economist demonstrates trusted global reach with new ABC report
ABC is pleased to announce the launch today of its first Worldwide Brand Report. This innovative new offering allows brands and media groups to demonstrate ...
Every year advertisers pay for online advertising which is never seen. In a step to bring transparency to the market TS Digital Nordic is launching Viewability Certification in the Nordic countries in partnership with ABC UK. The ...
February was a very busy month for ABC, with Consumer Magazines, Newsbrands, Island of Ireland & Regional Publications Reports all being released.
View February Reports' press coverage & infographics here and our Twitter activity ...
I don’t think anyone would challenge the statement that the last seven years have represented a period of unprecedented change in the media industry!
Back in 2008, at the start of my time at ABC, we were heading into the worst ...
ABC has announced today that Simon Redlich, its current Executive Director of Audit, Finance & ICT, has been appointed interim Chief Executive Officer of ABC and will take up the role from 1st January 2016. Jerry Wright, the current ...
Six products certified to updated JICWEBS Standards
ABC has issued its second industry report which compares test results for online ad viewability measurement products. The report summarises the capability of six products to measure ...
Steve Goodman, managing director, print trading at GroupM, praises the new report as “an exciting development”.
ABC, the industry-owned independent measurement body, is launching a new Monthly Newsbrands report in December, which will ...
ABC has today released its latest Content Verification (CV) Summary Report for the period April 2015 to September 2015. This report is a continuation of ABC’s Certification programme, which is designed to independently certify CV ...
ABC has today launched a new service, which for the first time certifies the quality as well as the quantity of a household distribution audience.
Using a new two stage process, ABC will verify the level of distribution to households ...
126% increase in Regional news brands reporting multiple platforms with ABC in this report. View our Twitter feed, for more Report ...
200 titles reported in the June end Consumer Magazine report, 10 of which are reporting for the first time. Below is the infographic that shows the ABC Consumer Magazine report highlights for June end 2015. Follow all the action from ...
Opportunities for Regional Press with new ABC Categories.
‘Sample Free Distribution’ and ‘Multiple Copy Subscriptions’ can be claimed from July 2015.
ABC has introduced standards to support two new circulation categories for regional ...