Welcome to ABC’s Breakfast Briefing
for Media Buyers and Planners
Get a handle on media brand measurement
How to trade with confidence across multiple media platforms
The ad trading landscape is changing apace and if you don’t keep up, you can quickly fall behind.
Our ABC Breakfast Briefing event for media buyers and planners brought you up to date on the wealth of trusted ABC data available, and how you can use it to plan campaigns across multiple media platforms - from magazines and websites to mobile apps and social media.
Putting this training in context were our new line-up of high profile speakers. These industry experts shared their insights on how we as an industry can continue to promote trust and transparency in ad trading through new total brand measurement initiatives and enhanced communications.
Senior Account Manager
Head of Business Development