Today, we’ve announced significant updates to our reporting standards that reflect the current media landscape and better recognise the publishing industry’s digital transformation.
The new streamlined standards are the result of extensive consultations with buyers, publishers and their industry bodies.
The IPA, ISBA and PPA sign industry letter highlighting essential role of ABC data
Our 2024 Consumer Media Report is now live, revealing the latest audited data for published media that’s relied upon by buyers and planners.
We’re pleased to share that we’ve introduced a new data subscription option for non-ABC members.
Those signing up will enjoy full access to our data tools and published industry reports.
As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media channels.
Consumer media continues to deliver rich advertising opportunities, backed up by industry data.
Our 2023 Consumer Media Report is now live. As well as providing the robust, audited data that buyers and planners rely on to trade, we’ve introduced a number of new elements celebrating the publishing sector.
PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead.
When I walk into a room of PPA members, the current vibe is one of both optimism and confidence. It’s a really exciting time to be working with publishers as they carve out their future strategies.
