As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media channels.
Consumer media continues to deliver rich advertising opportunities, backed up by industry data.
Our 2023 Consumer Media Report is now live. As well as providing the robust, audited data that buyers and planners rely on to trade, we’ve introduced a number of new elements celebrating the publishing sector.
PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead.
When I walk into a room of PPA members, the current vibe is one of both optimism and confidence. It’s a really exciting time to be working with publishers as they carve out their future strategies.
The vast majority of buyers and planners agree they’re wary of self-reported data, according to our January 2024 Media Buyer Research.
Today the IPA has released ‘Signals in the Noise’, a white paper authored by Justin Sampson, Chief Executive of Barb, and Tony Regan, Managing Partner, Work Research.
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently.
ABC members and data subscribers can now access the December 2022 Consumer Media report
