Jan Pitt, Commercial Director at ABC, said, “We’ve worked hard to deliver a course for agencies and advertisers that will give them the knowledge they need to integrate transparent, trusted ABC figures into their planning and buying processes. This introductory course also raises awareness of our work to improve transparency in other areas of the ad industry, including brand safety and anti fraud. We’re delighted the effectiveness of the course has been recognised with this award nomination.”

Comments from buyers and planners who have completed the course include:

Really insightful course. Makes you take in all the information with the test at the end!”

“Good layout to modules.”

“Excellent very informative and was very interesting.”

“Was very clear to follow.”

‘Introduction to ABC’ takes approximately 20 – 30 minutes, can be completed in the learner’s own time and contributes to CPD hours.

If you are a buyer or planner and would like access to the 'Introduction to ABC' course, please email Suzy Saker, PR Manager at to request a link to the training course.