This move by the Telegraph is clearly disappointing. We understand the Telegraph’s wish to promote their growing subscription numbers across print and digital but believe that doing so via an industry-agreed ABC standard would be the best route. We see it as a straightforward development of current reporting and remain open to working with the Telegraph, as with all publishers, on developing metrics which support their strategies.
ABC is a collective ownership JIC model, owned and controlled by the industry’s players. This ensures we operate by consensus to create order in the market whilst delivering unique actionable data and information.
For further information contact:
ABC Press Office
Suzy Saker – 01442 200788
