06/09/2018
Our Business Media report, released at midday today, is the first to be made freely available to non-ABC members.
This new approach is being trialled in recognition of the fact that a large proportion of media buying in the B2B sector is conducted through small direct advertisers. Removing our registration paywall for this sector will allow buyers to openly access measurement data across multiple media platforms including magazines, digital publications, emails, events, social media and websites.
The move has been initiated to make it easier for media owners to promote their ABC membership to advertisers and demonstrate their position in a market sector, whilst bringing greater transparency to ad trading in business media.
For any queries relating to this initiative or the Business Media report, please contact Andy Flint, Head of Business Development, at
